Public Expands Retail Investor Reach with Launch of Public Media Network
- Investing platform Public has announced the launch of its Public Media Network, expanding its editorial and content network for retail investors.
- The network will feature short-form videos in new formats, offering top business and finance news, expert insights, and context on public markets.
- Public’s content has already garnered tens of millions of organic views across all channels this year, with viewership doubling year-to-date.
Public, a platform for stocks, ETFs, crypto, bonds, and options trading, expands its reach to retail investors with the launch of the Public Media Network, offering top business and finance news in engaging short-form video formats.
Revolutionizing Financial News Delivery
Public’s media and news network aims to revolutionize the way retail investors consume financial news. Since the launch of its editorial arm in 2021, Public has expanded its content network, introduced new shows in partnership with ARK Invest, and launched a new podcast, “The Rundown,” hosted by Zaid Admani. The podcast is currently ranking in Spotify’s Top 10 Business podcasts.
Expanding Content and Host Roster
As part of the newly launched Public Media Network, Public is adding more hosts and shows to its roster. The network will feature shows like “The Rundown,” a five-minute daily stock market update hosted by Zaid Admani, and “Leading Indicator,” a video show featuring interviews with executives of publicly traded companies, Wall Street analysts, reporters, economists, and more. The network will also feature “The Brainstorm,” a weekly video series in co-production with ARK Investment Management LLC.
Collaboration with Top-Tier Talent
Public is collaborating with top-tier talent to deliver financial content that resonates with retail investors. Mike Teich, Head of Editorial at Public, stated that Public’s content is being crafted in engaging formats on the platforms retail investors spend the most time on. Hope King, Senior Business Reporter at Axios, expressed her excitement to help everyday investors understand the big picture behind corporate strategies.
Conclusion
Public’s launch of the Public Media Network marks a significant step in the company’s mission to democratize financial information. By offering engaging, short-form video content on various platforms, Public is poised to become a leading financial news source for retail investors. The company’s collaboration with top-tier talent and its commitment to delivering financial news in a way that resonates with retail investors sets it apart in the rapidly evolving financial media landscape.