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Ripple’s enterprise-focused stablecoin, RLUSD, has rapidly achieved a $500 million market capitalization within seven months of its late 2024 launch, signaling strong market confidence and adoption.
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The recent integration of RLUSD with Transak, a leading cryptocurrency payments platform, expands its accessibility to over 8 million users across 64 countries, enhancing its utility in global markets.
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According to Transak’s head of marketing, Harshit Gangwar, the partnership aims to leverage Transak’s extensive network of wallets, decentralized applications, and exchanges to drive RLUSD’s wider distribution and adoption.
Ripple’s RLUSD stablecoin hits $500M market cap, boosted by Transak integration enabling fiat purchases in 64 countries and BNY Mellon custody partnership.
RLUSD Expands Global Reach with Transak Integration Across 64 Markets
Ripple’s US dollar-pegged stablecoin, RLUSD, has significantly enhanced its market presence through its integration with Transak, which supports on-ramping in 64 countries including major financial hubs such as the United States, United Kingdom, and the European Union. This strategic move followed a thorough three-month regulatory alignment process to ensure compliance across diverse jurisdictions. By enabling purchases via popular fiat payment methods like Apple Pay, Google Pay, Visa, Mastercard, SEPA, and wire transfers, RLUSD is positioned to capture a broad spectrum of retail and institutional users. Transak’s compatibility with over 450 crypto-native platforms—including MetaMask, Trust Wallet, Ledger, Coinbase Wallet, Uniswap, and Phantom—further amplifies RLUSD’s accessibility and utility in the decentralized finance ecosystem.
Enhancing Payment Flexibility and User Experience
Transak’s support for multiple fiat payment options offers RLUSD buyers a seamless and versatile experience, catering to diverse user preferences and regional payment infrastructures. This flexibility is critical in driving adoption, particularly in markets where traditional banking access is limited or where users prefer digital payment methods. Harshit Gangwar emphasized that the integration was designed to maximize RLUSD’s reach by leveraging Transak’s global network, ensuring that users can easily acquire the stablecoin for various use cases, including decentralized applications and cross-border transactions. This development underscores RLUSD’s transition from a primarily enterprise-focused asset to one with growing retail appeal.
Fiat Off-Ramp Capabilities to Follow in 2025
While the current integration facilitates fiat-to-RLUSD on-ramps, Transak has announced plans to introduce off-ramp functionality later in 2025. This will enable RLUSD holders to convert their stablecoins back into fiat currencies, expanding its utility beyond initial acquisition to include remittances and cross-border payments. The phased rollout reflects a cautious approach to regulatory compliance and market readiness. Transak’s existing off-ramp support for over 40 cryptocurrencies, including Bitcoin, Ether, USDT, and USDC, provides a robust framework that will likely accelerate RLUSD’s liquidity and circulation once implemented.
BNY Mellon Selected as Custodian Amid Market Cap Milestone
Coinciding with RLUSD’s market capitalization surpassing $500 million, Ripple announced BNY Mellon as the primary custodian for RLUSD reserves. This partnership with a leading global asset servicing provider enhances RLUSD’s institutional credibility and security. Emily Portney, BNY Mellon’s global head of asset servicing, highlighted the firm’s commitment to supporting digital asset growth through a platform tailored to institutional needs. The custodian relationship is expected to bolster confidence among enterprise clients and investors, reinforcing RLUSD’s position in the competitive stablecoin landscape.
Market Performance and Growth Trajectory
Since its debut, RLUSD has demonstrated remarkable growth, with a 62% market cap increase of nearly $200 million since June 2025, according to CoinGecko data. This surge reflects growing demand driven by enhanced accessibility and institutional backing. The stablecoin’s performance amid a competitive market environment indicates strong fundamentals and a clear product-market fit, particularly for enterprise use cases requiring reliable, regulated digital dollar alternatives.
Conclusion
Ripple’s RLUSD stablecoin has rapidly established itself as a significant player in the digital asset ecosystem, driven by strategic integrations and institutional partnerships. The collaboration with Transak expands RLUSD’s global accessibility, while the selection of BNY Mellon as custodian reinforces its institutional appeal. As fiat off-ramp capabilities roll out in 2025, RLUSD is poised to further enhance its utility in cross-border payments and remittances, signaling a promising future for this enterprise-focused stablecoin. Stakeholders and users are encouraged to monitor these developments closely to capitalize on emerging opportunities within the evolving crypto landscape.
