Smarter Web Company is considering buying distressed competitors to expand its corporate Bitcoin treasury, which currently holds 2,470 BTC (~$275M). CEO Andrew Webley says acquisitions could secure discounted BTC and support a long-term push toward FTSE 100 status.
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Smarter Web holds 2,470 BTC, making it the UK’s largest corporate Bitcoin treasury.
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CEO Andrew Webley confirmed the company is open to buying struggling peers to acquire Bitcoin at discounts.
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Stock volatility: Smarter Web shares fell ~22% intraday after the comments; Bitcoin is down ~4% over the last month.
Smarter Web Company Bitcoin: CEO eyes buying distressed rivals to grow its 2,470 BTC treasury and pursue FTSE 100 status — read analysis and key takeaways.
The Smarter Web Company, the United Kingdom’s largest corporate Bitcoin holder, is considering acquiring struggling competitors to expand its treasury, CEO Andrew Webley said.
What is Smarter Web Company planning regarding Bitcoin acquisitions?
Smarter Web Company is evaluating purchases of distressed crypto treasuries to add Bitcoin to its balance sheet. CEO Andrew Webley indicated the firm would “certainly consider” buying competitor assets at a discount as a strategic way to grow its 2,470 BTC holding and strengthen market position.
The approach targets companies under financial stress where assets may be priced below market after bankruptcy or restructuring. Financial Times reported Webley’s comments as part of a broader strategy to build scale and pursue FTSE 100 inclusion. BitcoinTreasuries.NET provides the BTC holding figures cited by management.
How much Bitcoin does Smarter Web hold and what is its valuation?
According to BitcoinTreasuries.NET data, Smarter Web holds 2,470 BTC, valued at roughly $275 million at current market rates. The treasury size places the company among the top corporate holders globally and at the top of UK-listed treasuries by Bitcoin holdings.

The Smarter Web Company’s BTC holdings (orange) and BTC holdings USD value (green). Source: BitcoinTreasuries.NET
Why would Smarter Web buy failing competitors?
Buying distressed crypto treasuries offers a potential discount on Bitcoin exposure, but practical returns depend on liabilities, legal encumbrances, and tax implications. Industry experts note initial headline discounts can shrink substantially once restructuring costs are deducted.
Obchakevich Research founder Alex Obchakevich warns that while discounts of 60–70% are sometimes quoted, net recoveries after bankruptcy proceedings typically reduce the effective discount to about 20–50%. That dynamic makes expertise in distressed asset resolution a key success factor.
When did Smarter Web’s stock and Bitcoin trend shift?
Smarter Web shares dropped nearly 22% intraday on the trading session following Webley’s commentary, sliding from $2.01 to around $1.85. Over the past month Bitcoin declined more than 4%, while the company’s stock fell approximately 35.5%, reflecting both market moves and company-specific risk sentiment.

The Smarter Web Company share price chart. Source: Google Finance
How will broader UK market changes affect Smarter Web’s strategy?
The UK’s recent regulatory changes allowing retail access to crypto exchange-traded notes (cETNs) provide investors with alternative regulated vehicles to gain crypto exposure. This development may pressure crypto-treasury companies to differentiate via scale, cost structure, or unique capital strategies.
Smarter Web’s push toward FTSE 100 status — and an eventual rebrand, which the CEO described as “inevitable” if done properly — signals a long-term plan to institutionalize the company’s market profile and reduce retail-only dependence.
Frequently Asked Questions
Can Smarter Web buy Bitcoin at a large discount through bankruptcies?
Yes, but headline discounts often overstate net gains. Experts say legal fees, court-ordered encumbrances and tax liabilities routinely cut headline discounts, so net discounts often range between 20–50% rather than 60–70%.
Is Smarter Web’s FTSE 100 goal realistic?
The FTSE 100 requires sustained market capitalization and liquidity. Growing the Bitcoin treasury and stabilizing earnings could help, but reaching FTSE 100 status remains a multi-year objective dependent on market performance and investor confidence.
What risks should investors consider?
Key risks include Bitcoin price volatility, acquisition integration costs, legal liabilities from distressed purchases, and competitive pressure as more crypto treasuries compete for capital.
Key Takeaways
- Scale matters: Acquisitions could accelerate Smarter Web’s BTC treasury growth and competitive position.
- Discounts are complex: Net recoveries after bankruptcies are often smaller than headline discounts suggest.
- Market context: Regulatory shifts like cETNs in the UK change investor choices and raise the bar for treasury companies.
Conclusion
Smarter Web Company’s openness to buying distressed competitors is a pragmatic strategy to expand its 2,470 BTC treasury and pursue FTSE 100 ambitions. Execution risk, legal complexity and market competition will determine outcomes. Watch company disclosures and treasury filings for signs of material acquisitions and integration progress.