Sony Group Unveils S.BLOX: A New Crypto Exchange Platform in Japan

  • Japanese conglomerate Sony Group is reportedly on the verge of launching a cryptocurrency exchange platform in Japan.
  • Sources indicate that Sony Group has acquired Amber Japan, previously known as the digital asset firm Amber Group’s Japanese branch.
  • “Singapore-based Amber Group initially bought Japan’s regulated cryptocurrency platform DeCurret in early 2022, rebranding it to Amber Japan. Following the collapse of FTX, Amber Group found itself in challenging circumstances, leading to a probable debt-to-equity transaction with Fenbushi.” Colin Wu, Blockchain Reporter.

Sony Group is set to revolutionize Japan’s crypto space with its upcoming exchange platform, following strategic acquisitions and rebranding efforts.

Sony Group’s Strategic Entry into Cryptocurrency

In a significant move, Sony Group has purchased Amber Japan, marking its entry into the cryptocurrency trading market. Originally, Amber Group had acquired the regulated crypto trading platform DeCurret in the beginning of 2022, later renaming it to Amber Japan. However, the financial turmoil following the FTX collapse forced Amber Group into a difficult position, culminating in what appears to be a complete debt-to-equity transaction with Fenbushi. Investors in Amber Group include notable entities such as Temasek, Sequoia China, Pantera, Tiger Global, and Coinbase.

Rebranding and Expansion: WhaleFin to S.BLOX

Coinciding with Sony Group’s acquisition, Amber Japan’s cryptocurrency trading platform WhaleFin will be rebranded to S.BLOX. This rebranding move aligns with a broader overhaul that includes a platform redesign and an expansion of supported cryptocurrency assets. According to an official press release, S.BLOX Co., Ltd. was acquired by Quetta Web Co., Ltd. (a wholly owned subsidiary of Sony Group Corporation) in August 2023, underlining Sony’s commitment to enhancing the firm’s cryptocurrency trading capabilities.

Collaborative Synergies within Sony Group

As part of the Sony conglomerate, S.BLOX will leverage the diverse technological and business strengths inherent within the group. This collaboration aims to create new added value in the firm’s cryptocurrency trading services. The integration is anticipated to open up new avenues for digital assets, leveraging Sony’s expansive technological prowess and innovative capacity across various sectors.

Sony’s Historical Investments and Interest in the Metaverse

Sony Group’s ambition within the digital ecosystem isn’t new. Over two years ago, Sony invested a substantial $1 billion in Epic Games to foster development in the metaverse. At that time, CEO Kenichiro Yoshida highlighted the investment’s goal to deepen Sony’s involvement in the metaverse, enabling creators and users to interact in new ways. This investment also underscored the potential synergy between Epic’s game development expertise and Sony’s advanced technology, aimed at creating unparalleled digital and virtual experiences.


Sony Group’s foray into the cryptocurrency market with its acquisition of Amber Japan and subsequent rebranding to S.BLOX signifies a strategic expansion into digital finance. Alongside its endeavors in the metaverse and digital entertainment, this move positions Sony to leverage its diverse technological capabilities to innovate within the cryptocurrency space. Investors and market watchers will undoubtedly keep a close eye on how Sony’s ventures unfold, potentially reshaping the landscape of digital asset trading in Japan.

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Gideon Wolf
Gideon Wolf
GideonWolff is a 27-year-old technical analyst and journalist with extensive experience in the cryptocurrency industry. With a focus on technical analysis and news reporting, GideonWolff provides valuable insights on market trends and potential opportunities for both investors and those interested in the world of cryptocurrency.

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