Trump Media and Strategy are ramping up their Bitcoin investments as prices surge, with the Truth Social Bitcoin ETF filing aiming to attract significant capital.
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Strategy and Trump Media are significantly increasing Bitcoin holdings amid a surge in cryptocurrency valuations.
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Trump Media’s Truth Social Bitcoin ETF filing aims to attract major investments in crypto.
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Both firms, particularly Trump Media, are positioning themselves as key players in the evolving Bitcoin market.
Trump Media and Strategy are boosting their Bitcoin investments as prices rise, aiming to attract significant capital through innovative ETF strategies.
Strategy and Trump Media’s Bitcoin Plans
Since President Trump enabled crypto investments in retirement portfolios, Bitcoin has been taking off. There was already a global trend of corporate BTC acquisition, but consumption is even more incentivized now.
Following along this trend, Strategy (formerly MicroStrategy) and Trump Media have made serious moves to boost their holdings:
Strategy has acquired 155 BTC for ~$18.0 million at ~$116,401 per bitcoin and has achieved BTC Yield of 25.0% YTD 2025. As of 8/10/2025, we hodl 628,946 BTC acquired for ~$46.09 billion at ~$73,288 per bitcoin. Michael Saylor tweeted about this acquisition.
Strategy posted impressive returns last quarter, and its Chair, Michael Saylor, has encouraged all sorts of altcoin investment. Compared to its massive acquisition last week, the firm’s $18 million commitment seems rather small.
It still represents steady progress, but Trump Media is arguably making a bigger impact than Strategy with its own announcement.
“Trump Media announced today the filing with the SEC of the first amendment to the registration statement on Form S-1 for the Truth Social Bitcoin ETF. The ETF will hold bitcoin directly and offer its shares to investors, aiming to reflect Bitcoin’s price performance,” a recent press release claimed.
Truth Social ETF: A New Demand Spike?
When the Bitcoin ETFs first hit the scene over a year ago, they revolutionized the crypto market. President Trump’s business empire is heavily integrated with crypto right now, and his firms recently initiated an ETF strategy.
This has involved a dual BTC/ETH product and a five-token basket ETF, but the Truth Social Bitcoin ETF is currently receiving the most attention.
Furthermore, some of the other filings have hit regulatory setbacks in recent weeks, while Bitcoin ETFs are a well-established market. To better prepare for this future offering, Trump Media has become the sixth-largest private BTC holder, but it has a long way to go to surpass Strategy.
President Trump has already been a huge influence over crypto, but a Trump-branded ETF could initiate huge flows of capital. Of course, the firm can only sell as many ETFs as it has underlying assets, so Trump Media will need to keep buying.
Trump is setting standards for many ‘firsts’ for a sitting president. It’s unprecedented in any previous term where a President’s private enterprise would directly apply for ETFs, let alone with crypto exposure.
However, given the current spree of pro-crypto regulations, such funds might receive relatively easier approval.
In the short term, Trump Media could plausibly continue acquiring Bitcoin as fast as Strategy. This demand will likely impact BTC’s price.
Conclusion
Trump Media and Strategy are positioning themselves as major players in the Bitcoin market, with innovative ETF strategies that could reshape investment flows. Their recent moves highlight a significant shift in corporate cryptocurrency engagement, potentially impacting Bitcoin’s future price dynamics.
