-
Trump Media and Technology Group is set to launch a joint Bitcoin and Ethereum ETF under the Truth Social brand, marking a significant expansion in its crypto offerings.
-
The ETF will hold a 75% allocation to Bitcoin and 25% to Ethereum, with Crypto.com serving as custodian, execution agent, and liquidity provider, signaling a strategic partnership in the crypto space.
-
According to a statement from Trump Media, “The launch of the Truth Social Bitcoin and Ethereum ETF is pending effectiveness of the registration statement as well as approval of a Form 19b-4 filing with the SEC.”
Trump Media’s Truth Social Bitcoin and Ethereum ETF aims to capitalize on growing crypto demand with a 75/25 BTC-ETH split, awaiting SEC approval for NYSE Arca listing.
Trump Media’s Strategic Move into Crypto ETFs with Truth Social Branding
Trump Media and Technology Group, in collaboration with Yorkville America Digital, has filed with the SEC to introduce a joint Bitcoin and Ethereum ETF, further cementing its foothold in the cryptocurrency investment landscape. The proposed fund will allocate 75% of its holdings to Bitcoin and 25% to Ethereum, reflecting a balanced approach to exposure in the two leading digital assets. This filing follows an earlier submission for a standalone Bitcoin ETF under the Truth Social name, highlighting the company’s ongoing commitment to expanding its crypto product suite.
Notably, the ETF is registered as a Nevada business trust, diverging from the more common Delaware statutory trust structure used by many ETFs. This choice may reflect specific regulatory or operational preferences by Trump Media and its partners. The fund’s shares are planned to be listed on NYSE Arca, pending regulatory approval, which would provide investors with a familiar and accessible trading venue.
Partnership with Crypto.com and the “America First” Crypto Product Suite
The partnership with Crypto.com is a critical component of this initiative, as the platform will serve as the custodian, execution agent, and liquidity provider for the ETF. This collaboration leverages Crypto.com’s robust infrastructure and liquidity capabilities, ensuring operational efficiency and security for the fund. Alongside the Bitcoin and Ethereum ETF, Trump Media and Yorkville America Digital have ambitions to roll out a broader range of crypto products under the “America First” branding, including funds focused on Bitcoin, blockchain leaders, and stablecoin income. However, to date, only the Truth Social Bitcoin ETF and the joint Bitcoin and Ethereum ETF have formal SEC filings.
Trump Media’s Broader Crypto Strategy and Market Position
Beyond ETF filings, Trump Media has demonstrated a growing interest in cryptocurrency integration across its platforms. In May, the company raised $2.4 billion to establish a Bitcoin treasury, although it has yet to disclose any actual Bitcoin acquisitions. The firm also operates Truth Social, a social media platform, Truth+, a streaming service, and Truth.Fi, a financial technology brand, all of which could potentially integrate crypto-based features such as wallets or tokens in the future.
Family Involvement and Regulatory Context
The Trump family’s involvement in cryptocurrency extends beyond the company’s initiatives. President Trump launched an official meme coin on the Solana blockchain shortly before his inauguration, and the family has ties to various crypto projects, including the Ethereum-based DeFi protocol World Liberty Financial. This protocol has introduced its own governance token and stablecoin, further diversifying the family’s crypto portfolio.
President Trump’s sons, Eric and Donald Jr., have been active in the crypto sector, backing ventures such as the Bitcoin mining company American Bitcoin and maintaining connections with Trump Media and World Liberty Financial. Recent disclosures revealed that President Trump earned over $57 million from World Liberty Financial, intensifying bipartisan scrutiny over his crypto dealings.
Market Reaction and Future Outlook
Shares of Trump Media and Technology Group (DJT) experienced a slight decline, dropping nearly 2% to $19.18 on the day of the filing announcement. This movement reflects cautious investor sentiment amid regulatory uncertainties and the evolving crypto market landscape. The successful launch of the Truth Social Bitcoin and Ethereum ETF could position Trump Media as a notable player in the crypto ETF space, potentially attracting investors seeking diversified exposure to major cryptocurrencies through a regulated product.
Conclusion
Trump Media and Technology Group’s planned launch of a joint Bitcoin and Ethereum ETF under the Truth Social brand represents a strategic expansion into regulated crypto investment products. With a 75/25 Bitcoin-Ethereum allocation and a partnership with Crypto.com, the ETF aims to offer investors diversified exposure to leading digital assets. While regulatory approval remains pending, this move underscores the company’s broader ambition to integrate cryptocurrency into its media and financial technology ecosystem. Investors and market watchers should monitor upcoming SEC decisions and product launches closely, as these developments could influence the trajectory of crypto adoption within mainstream financial markets.
