Trump Media May Acquire 684.4 Million Cronos (CRO) in Initial Step Toward $6.4B Crypto Treasury

• Initial purchase: 684.4 million CRO at ~$0.153 each (~$105M)

• Joint venture to build a $6.4 billion CRO crypto treasury and integrate rewards for Truth Social users.

• Trade executed as an equal exchange of stock and cash; exchanged assets will be subject to a lockup period.

Trump Media CRO purchase: 684.4M CRO initial buy to seed a $6.4B CRO treasury; read details, price, lockup and possible Truth Social rewards.

What is the Trump Media and Crypto.com CRO treasury deal?

Trump Media CRO purchase is a transaction in which Trump Media & Technology Group agreed to buy 684.4 million Cronos (CRO) tokens from Crypto.com at about $0.153 per token, totaling roughly $105 million. The purchase is the initial step in a joint venture to build a $6.4 billion CRO treasury and may enable CRO rewards on Truth Social.

How was the initial transaction structured?

The initial CRO acquisition will be executed as an equal exchange of stock and cash between the companies. Trump Media and Crypto.com (with Yorkville Acquisition participating in the joint venture) formed Trump Media Group CRO Strategy to accumulate CRO tokens. The companies stated that both Trump Media shares and CRO tokens exchanged will be subject to a lockup period; the exact duration was not disclosed.

How will Truth Social integrate CRO tokens?

Trump Media said the agreement allows Truth Social users to potentially acquire CRO via platform reward programs. Details remain limited, but the mechanism is positioned as a rewards integration rather than an immediate on-platform exchange. This indicates an intent to use CRO to incentivize user activity or loyalty on Truth Social.

What are the financial details and market impact?

The initial 684.4 million CRO purchase was priced at approximately $0.153 per token, valuing the trade at about $105 million. Following the treasury announcement on Aug. 26, CRO had surged roughly 66%, trading near $0.27 at the time of publication. Crypto.com CEO Kris Marszalek told reporters the firm “has the numbers” to consider a U.S. public listing but had not decided; he noted Crypto.com reported $1.5 billion in revenue in 2024.

Frequently Asked Questions

How does the deal affect Crypto.com’s plans to go public?

Crypto.com CEO Kris Marszalek said the company “has the numbers” to pursue a U.S. listing but had not reached a decision. The CRO treasury arrangement and revenue performance (reported $1.5 billion in 2024) were cited as supportive factors in any future listing consideration.

What regulatory or conflict-of-interest concerns exist?

The partnership deepens ties between a high-profile political figure’s media company and the crypto industry, which has drawn scrutiny from lawmakers over potential conflicts of interest. The companies have not disclosed regulatory approvals tied to the joint treasury strategy.

How did CRO price react to the announcement?

CRO price rose sharply after the treasury announcement on Aug. 26, gaining over 66% and trading near $0.27 at the time of publication, reflecting strong market interest in large-scale treasury commitments.

HowTo: How Truth Social users may earn CRO (high-level steps)

Note: This is a high-level outline based on company statements about potential rewards; exact mechanics are subject to future disclosures.

1. Register or log in to Truth Social.
2. Opt into the platform rewards program when available.
3. Complete eligible actions (engagement, referrals, content milestones) to earn CRO rewards.
4. Track earned CRO in a designated wallet or account dashboard on Truth Social.
5. Observe any lockup or redemption rules specified by Trump Media Group CRO Strategy.

Key Takeaways

• Major initial buy: Trump Media purchased 684.4M CRO at ~$0.153 each (~$105M).
• Strategic treasury: The transaction seeds a joint effort to build a $6.4B CRO treasury.
• User rewards: Truth Social may integrate CRO into a rewards program, subject to future disclosures.
• Market reaction: CRO surged after the announcement, up ~66% to about $0.27 on publication.
• Corporate structure: Deal executed via a joint venture with Crypto.com and Yorkville Acquisition; assets subject to lockup.

Conclusion

Trump Media’s CRO purchase marks a significant crypto treasury initiative, combining a large initial token acquisition with plans to integrate Cronos (CRO) into Truth Social’s ecosystem. The deal, executed as part stock and part cash exchange, sets the stage for a $6.4 billion treasury while raising questions about lockup terms and regulatory review. Watch for formal program details and official disclosures from the companies involved.

Published by COINOTAG. Updated: 2025-09-05.