- zkCandy, a Layer 2 scaling solution for Ethereum, has appointed William Croisettier as Chief Growth Officer.
- William brings extensive experience in blockchain ecosystems, having worked with Ethereum, R3 Corda, and Polkadot.
- “With 1.5B gamers in the Asia region, and a $70B gaming market, we see Asia as the marquee global region to kick off our ecosystem growth strategy,” said William.
zkCandy appoints William Croisettier as Chief Growth Officer to drive its mission of becoming a leading gaming ecosystem on zkSync.
zkCandy’s Strategic Appointment of William Croisettier
Singapore – May 23, 2024 – zkCandy, an emerging Layer 2 scaling solution for Ethereum purpose-built for the gaming industry, today announced the appointment of William Croisettier to the role of Chief Growth Officer. William brings an impressive track record in driving innovation and scaling blockchain ecosystems. With 8 years of experience in web3 across multiple ecosystems including Ethereum, R3 Corda, and Polkadot, and 6 years of building businesses in Asia, William is well-equipped to lead zkCandy’s growth initiatives.
William’s Vision for zkCandy
With a deep understanding of web3 and crypto native ecosystem building, William will be instrumental in accelerating zkCandy’s mission to build the leading gaming ecosystem on zkSync. zkCandy leverages zkSync’s zero-knowledge proofs to deliver lightning-fast and affordable transactions, empowering developers to create immersive and expansive gaming worlds without the constraints of traditional blockchain scaling limitations. Prior to joining the zkCandy team, William led the Venture Capital team at Parity Technologies, where he contributed to scaling the Polkadot ecosystem from its inception to an ecosystem of 800+ builders globally.
Expanding in the Asian Market
In the few weeks since William joined zkCandy, he has initiated go-to-market (GTM) efforts in Asia, expanding the marketing team, establishing the Vietnam team, and launching two Korean GTM partnerships. “With 1.5B gamers in the Asia region, and a $70B gaming market, we see Asia as the marquee global region to kick off our ecosystem growth strategy. With teams already on the ground in Singapore, Malaysia, Australia, Vietnam, South Korea, Japan, and other key local markets, we are well positioned to take leadership of the APAC market and enable a seamless experience for growing the zk L2 ecosystem,” said William.
Leadership and Expertise
“William’s expertise and enthusiasm make him the perfect addition to our growing team,” said Kin Wai Lau, CEO of zkCandy. “His passion for blockchain infrastructure and experience in scaling ecosystems from 0-1 will be invaluable as we continue to push the boundaries of blockchain gaming.” Kin Wai Lau, Chairman of iCandy and CEO of zkCandy, has been in the gaming industry for the last 15 years, leading iCandy from a 10-person team to the 750+ person team it is today.
zkCandy’s Unique Position in the Market
zkCandy is a dedicated zkSync gaming and AI-focused hyperchain, specifically designed to optimize the deployment of games and for use by gaming companies and developers. Emerging from the partnership of zkSync, home to over 5 million addresses and December 2023’s most active Layer 2 platform with 38 million transactions, and iCandy Interactive Ltd, a leading game developer in Southeast Asia and Australia with a portfolio of 400 games, catering to 300 million gamers, and backed by a workforce of 700 experts, zkCandy embodies a convergence of cutting-edge zero-knowledge proof scaling solutions and a dynamic gaming environment. This collaboration marks a bold leap into innovation at the intersection of top-tier technology and gaming expertise.
Conclusion
“I’m incredibly excited to join the zkCandy team,” said William Croisettier. “The potential of zk L2 technology to revolutionize the gaming industry is immense, and zkCandy is at the forefront of this revolution. I’m eager to contribute my skills and experience to help zkCandy become the go-to scaling solution for blockchain game developers.” With William’s appointment, zkCandy is poised to make significant strides in the blockchain gaming industry, leveraging his expertise to drive growth and innovation.
