• Block’s 2028 gross profit target stands at $15.8 billion, reflecting sustained growth in fintech and crypto-integrated services like Cash App Bitcoin trading.

• Adjusted operating income is forecasted to reach $4.6 billion, supported by a 30% annual increase and operational efficiencies.

• Share repurchase program expanded by $5 billion, signaling confidence in long-term value amid a 30% stock decline in 2025.

Discover Block’s 2028 financial targets, including $15.8B gross profit from Cash App crypto growth. Learn key projections and strategies for investors. Explore now for insights into fintech’s future.

What are Block’s financial targets for 2028?

Block’s financial targets for 2028 include a gross profit of approximately $15.8 billion, fueled by mid-teens annual growth rates over the next three years. This projection highlights the company’s focus on expanding its Cash App platform, which supports Bitcoin transactions and other digital asset services, alongside AI-enhanced tools for merchants. Adjusted operating income is expected to hit $4.6 billion, with adjusted earnings per share reaching around $5.50, demonstrating a robust path forward after recent revenue challenges.

How is Block positioning Cash App for growth in crypto services?

Block is strategically enhancing its Cash App ecosystem to drive growth in crypto services, particularly Bitcoin buying, selling, and holding features that have become central to user engagement. At its investor day, the company outlined plans to integrate advanced AI tools for sellers, which indirectly bolster Cash App’s appeal by creating a more connected financial ecosystem. Chief Financial Officer Amrita Ahuja emphasized this shift, noting that since the last investor day in 2022, gross profit has nearly doubled while EBITDA has more than tripled, attributing much of this to diversified revenue streams including crypto-related activities.

Supporting data from Block’s announcements shows that for 2026 alone, gross profit is projected at $11.98 billion, a 17% year-over-year increase, with adjusted operating income surpassing $2.7 billion. This growth trajectory is underpinned by investments in lending products, where Block introduced a new non-GAAP cash flow metric expecting over $4 billion by 2028—equivalent to about 25% of gross profit. Ahuja highlighted the adoption of a “rule of 40” framework, balancing revenue growth and profit margins, which Block anticipates achieving this year following operational reorganization under a unified roadmap and technical infrastructure.

Expert analysis from financial reports, such as those referenced in Block’s filings with the U.S. Securities and Exchange Commission, underscores the company’s pivot away from saturated point-of-sale markets toward high-margin areas like Cash App’s crypto offerings. Amrita Ahuja stated, “That transformation has resulted in us moving faster, with more connected decisions across our ecosystem.” This approach not only aims to reset investor expectations after six consecutive quarters of missed revenue estimates but also positions Block to capitalize on the expanding digital asset market without over-reliance on traditional payment processing.

Frequently Asked Questions

What is Block’s expected adjusted earnings per share growth through 2028?

Block anticipates adjusted earnings per share to grow in the low-30% range annually, reaching approximately $5.50 by 2028. This projection aligns with broader financial targets, including a 30% yearly rise in adjusted operating income to $4.6 billion, driven by efficiencies in Cash App’s crypto services and merchant tools, as detailed in the company’s investor day presentation.

What strategies is Block using to improve its financial performance in 2025?

Block is focusing on expanding Cash App services, including Bitcoin features, and deploying new AI tools for sellers to streamline operations. By adopting a “rule of 40” metric and reorganizing under a single technical roadmap, the company expects to achieve balanced growth and profitability this year, as shared by CFO Amrita Ahuja during the investor event.

Key Takeaways

• Gross Profit Projection: Block forecasts $15.8 billion in gross profit by 2028, with mid-teens growth supporting its Cash App crypto ecosystem and overall fintech expansion.
• Operating Income Growth: A 30% annual increase is expected, reaching $4.6 billion, bolstered by AI integrations and lending product developments that enhance user retention in digital assets.
• Share Repurchase Expansion: Adding $5 billion to the program demonstrates confidence, providing a buffer against market volatility and rewarding shareholders amid 2025’s stock challenges.

Conclusion

Block’s financial targets for 2028 paint a picture of steady recovery and innovation, with $15.8 billion in gross profit and significant gains in adjusted operating income tied to the evolution of Cash App’s crypto services and merchant AI tools. As the company enters a new execution phase, as described by CFO Amrita Ahuja, investors can look forward to more integrated growth strategies that leverage its foundational strengths in digital payments and blockchain integration. Stay informed on these developments to navigate the dynamic fintech landscape effectively.