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ETHZilla, the seventh-largest Ethereum digital asset treasury firm, sold $40 million in ETH to fund share buybacks, aiming to reduce share dilution and boost market-to-net-asset-value (mNAV). This strategy addresses trading discounts but raises concerns about potential selling pressure on Ethereum’s price if other firms follow suit.
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ETHZilla’s Move: Sold $40M ETH for Buybacks – Targets share dilution amid mNAV discount, per CEO McAndrew Rudisill.
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Broader DAT Impact: Could increase ETH sell pressure if multiple treasuries adopt similar tactics, limiting price upside.
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Market Data: DATs hold 5% of ETH supply (6M ETH); ETFs at 5.6%. ETH price stalled at $4.2K after 12% recovery.
Discover why ETHZilla is selling ETH holdings to boost mNAV and how it might pressure Ethereum’s price. Explore DAT strategies and ETH market outlook for informed crypto insights. Stay updated on Ethereum treasury trends today.
What is ETHZilla’s Strategy with Its ETH Holdings?
ETHZilla’s ETH holdings strategy involves selling portions of its Ethereum reserves to fund a $250 million share buyback program. As the seventh-largest Ethereum digital asset treasury (DAT) firm, ETHZilla Corporation announced the sale of $40 million worth of ETH to reduce share dilution and enhance its market-to-net-asset-value (mNAV) ratio. CEO McAndrew Rudisill emphasized that repurchasing shares while the stock trades below net asset value (NAV) will decrease available shares for lending activities and increase NAV per share, providing long-term value to investors.
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How Does mNAV Trading at a Discount Affect DAT Firms Like ETHZilla?
Digital asset treasuries (DATs) like ETHZilla rely on mNAV, the market-to-net-asset-value ratio, to gauge their ability to raise capital and acquire more ETH. When mNAV trades at a premium, firms can issue shares to fund additional ETH purchases, supporting price appreciation. However, with most DATs, including ETHZilla, currently trading at a discount below 1, fundraising becomes challenging, limiting ETH buying power. According to data from Blockworks, firms like Bit Digital (BTBT) show an mNAV of 2, while Bitmine (BMNR) and GameSquare (GAME) are at 1, and others remain under 1. This discount forces strategic shifts, such as ETH sales for buybacks, to stabilize operations. Expert analysis from Charles Edwards, Founder of Capriole Investments, highlights that alternatives include peer buyouts or debt increases, but selling core assets like ETH remains a direct response to market pressures. Short sentences underscore the risks: Discounts curb ETH demand. Sales could amplify supply. Overall, this environment hampers DAT growth and indirectly pressures Ethereum’s ecosystem.

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Source: X
ETHZilla’s announcement led to a positive stock response, with shares rallying 14.5% to close at $20.65 on October 27, 2025, and rising another 14% after hours to $23.50. This reflects investor approval of the buyback initiative, though it underscores the firm’s pivot from ETH accumulation to capital preservation.
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Frequently Asked Questions
Why is ETHZilla Dumping Its ETH Holdings?
ETHZilla is selling ETH to finance a $250 million share buyback program, as stated by CEO McAndrew Rudisill. The goal is to repurchase shares trading below NAV, reducing dilution and elevating mNAV. This addresses current market discounts affecting DAT firms and aims to enhance shareholder value without external funding.
Will ETHZilla’s ETH Sell-Off Impact Ethereum’s Price?
Potentially yes, especially if other DATs with discounted mNAV follow ETHZilla’s lead. DATs collectively hold about 6 million ETH, or 5% of supply, rivaling ETF holdings at 5.6%. Increased sales could introduce selling pressure, capping ETH’s recent recovery near $4.2K and risking a drop to $3.8K support unless absorbed by institutional buyers.

Source: X
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Source: Blockworks
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Key Takeaways
- Strategic ETH Sales: ETHZilla’s $40M ETH sale funds buybacks to combat mNAV discounts and share dilution.
- Market Risks: Widespread DAT selling could pressure ETH price, holding 5% of supply versus ETFs at 5.6%.
- Price Outlook: ETH faces resistance at $4.2K; breaking it eyes $4.8K, else retests $3.8K support.
Conclusion
ETHZilla’s decision to sell ETH holdings highlights challenges for Ethereum DATs navigating mNAV discounts in a volatile market. While buybacks offer short-term stock stability, the broader implications include heightened selling pressure on Ethereum’s price, potentially stalling recovery momentum. As DATs control significant ETH supply, monitoring ETF inflows and peer strategies will be crucial. Investors should watch for breakthroughs above $4.2K, signaling stronger bullish trends amid evolving treasury dynamics.

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Source: ETH/USDT, TradingView
Digital asset treasuries represent a growing segment in the cryptocurrency space, with firms like ETHZilla holding substantial ETH reserves to capitalize on Ethereum’s utility in decentralized finance and smart contracts. The mNAV metric, calculated as market capitalization divided by net asset value, serves as a barometer for investor confidence. When below 1, it signals undervaluation, prompting actions like ETHZilla’s to realign market perception. Rudisill’s quote underscores a pragmatic approach: “By opportunistically repurchasing shares while our stock is trading below NAV, we plan to reduce the number of shares that are available for stock loan/borrow activity, while increasing the NAV per share of the Company.” This tactic, while beneficial for equity holders, shifts focus from ETH accumulation, a core DAT function.
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Edwards’ commentary from Capriole Investments adds depth, labeling such trends as “bad for coin” due to reduced buying support. DATs at discounts face limited options: buyouts, debt, or asset sales. With ETH price action stalling post a 12% rebound from $3.7K, external factors like ETF accumulations could mitigate impacts. Spot Ethereum ETFs, approved earlier in 2025, have amassed 5.6% of supply, providing a counterbalance. Yet, if distress spreads across the 20+ DAT entities, the 6 million ETH under management could flood the market, exacerbating volatility.
Ethereum’s technical landscape reinforces caution. The $4.2K level has emerged as a supply wall, rejecting advances despite positive fundamentals like network upgrades. Clearing this could target $4.8K, aligning with historical resistance patterns. Conversely, failure might revisit $3.8K, a key support tied to recent lows. Traders monitor on-chain metrics, including DAT wallet movements, for early signals.
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In summary, ETHZilla’s maneuver exemplifies adaptive strategies in crypto treasuries, blending corporate finance with digital assets. For Ethereum holders, it serves as a reminder of interconnected risks in the ecosystem.
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