The Gemini XRP card is a new crypto rewards card that lets users “Spend Dollars, Earn XRP.” Gemini has launched a major NYC billboard campaign to promote the card after a mixed reception and a brief App Store ranking surge, signaling continued marketing momentum for the product.
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Major NYC billboard reads “Spend Dollars, Earn XRP,” promoting Gemini’s new XRP card.
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Community reaction is mixed, noting limited novelty compared with existing crypto cards.
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Gemini briefly overtook Coinbase on Apple’s App Store after the card launch, per COINOTAG reporting.
Gemini XRP card, NYC billboard push — learn why Gemini is doubling down on marketing and what it means for XRP holders. Read more from COINOTAG.
What is the Gemini XRP card?
The Gemini XRP card is a crypto rewards payment card launched by Gemini in partnership with Ripple that awards XRP on qualifying purchases. The card is positioned as a fiat-spend, crypto-earn product with marketing focused on retail adoption and rewards mechanics.
How has Gemini promoted the XRP card?
Gemini has escalated promotion with a high-visibility billboard in New York City reading “Spend Dollars, Earn XRP.” The campaign follows earlier teasers and the card’s release this week, and comes amid mixed community feedback. Plain-text reporting by COINOTAG notes that the launch also produced a short-lived App Store ranking boost.
| Metric | Gemini XRP card | Market note |
|---|---|---|
| Launch | Early August 2025 | Teased earlier in the month |
| Primary offer | Earn XRP on purchases | Marketing: Spend Dollars, Earn XRP |
| Community response | Mixed | Critiques cite limited innovation |
| App Store impact | Brief surge | Overtook Coinbase momentarily (reported by COINOTAG) |
Why did the XRP community react mixedly?
Community criticism centered on perceived lack of innovation. Several XRP supporters said the card didn’t introduce unique features beyond standard crypto rewards. Nonetheless, Ripple executives publicly showcasing the cards helped visibility and signaled institutional backing.
What does the billboard campaign indicate?
The large NYC billboard is a marketing signal that Gemini will sustain promotional efforts. It suggests a strategy focused on mainstream consumer awareness rather than a short-term soft launch. This aligns with Gemini’s broader push to normalize crypto rewards in everyday spending.
Frequently Asked Questions
Is the Gemini XRP card available nationwide?
Availability varies by jurisdiction and issuer policies. Consumers should check Gemini’s official product pages or account notices for current rollout regions and eligibility criteria.
How does the card convert rewards to XRP?
Gemini issues XRP rewards per its redemption rules; the crypto is credited to a user account per transaction cycles. Exact conversion and settlement details are outlined in Gemini’s card terms and user agreements.
Key Takeaways
- High-visibility marketing: Gemini placed a prominent NYC billboard to promote the XRP card.
- Mixed community response: Feedback focuses on limited product differentiation despite strong branding.
- Early traction: The launch coincided with a brief App Store ranking uptick, reported by COINOTAG.
Conclusion
The Gemini XRP card launch combines aggressive marketing with mainstream positioning, but community reaction highlights expectations for tangible product innovation. Watch for issuer disclosures and rollout updates as Gemini continues promotion; COINOTAG will track developments and report verified changes.
