Metaplanet has acquired the Bitcoin.jp domain to accelerate Bitcoin adoption in Japan, launching Bitcoin Magazine Japan and the Bitcoin Japan Conference (2027), and integrating the site into its plan to grow a Bitcoin treasury to 21,000 BTC by 2026.
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Metaplanet acquires Bitcoin.jp to centralize Bitcoin services in Japan.
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Plans include Bitcoin Magazine Japan, affiliate programs, and the Bitcoin Japan Conference in 2027.
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Metaplanet targets 21,000 BTC by 2026; current holdings exceed 20,000 BTC (≈ $2.35B).
Metaplanet acquires Bitcoin.jp to drive Japanese Bitcoin adoption; read project plans and treasury targets. Discover next steps and timeline.
What is the significance of Metaplanet acquiring Bitcoin.jp?
Metaplanet acquires Bitcoin.jp as a strategic hub to promote Bitcoin adoption across Japan, launch commercial services and media, and support its corporate treasury goals. The domain will host Bitcoin Magazine Japan, affiliate programs, and preparations for the Bitcoin Japan Conference in 2027.
How will Metaplanet use the Bitcoin.jp domain?
Metaplanet will operate Bitcoin.jp under a new initiative, Bitcoin Japan Inc., using the domain for editorial content, commercial partnerships, and event promotion. Management expects the site to generate revenue through advertising and affiliate programs while raising public awareness of Bitcoin.
How does this fit into Metaplanet’s Bitcoin treasury strategy?
Metaplanet’s Bitcoin.jp acquisition complements its treasury strategy by increasing brand reach and creating monetizable channels that support long-term Bitcoin accumulation. The company currently holds more than 20,000 BTC and aims for 21,000 BTC by 2026, reinforcing its role as a major corporate Bitcoin holder in Asia.
What financial and accounting treatment will apply?
Bitcoin.jp will be recorded as an intangible fixed asset subject to standard amortization. Company guidance indicates little to no material impact on fiscal 2025 results, with anticipated revenue contribution and asset value appreciation over subsequent years.
When will the Bitcoin Japan Conference and Bitcoin Magazine Japan launch?
Bitcoin Magazine Japan is planned as an ongoing editorial initiative tied to Bitcoin.jp, with the Bitcoin Japan Conference scheduled for 2027. These milestones are part of a staged rollout to expand user engagement and commercial activity over the next 24 months.
Comparative summary: Metaplanet BTC holdings
| Metric | Current | Target (2026) |
|---|---|---|
| BTC Holdings | More than 20,000 BTC | 21,000 BTC |
| Approx. Market Value | ≈ $2.35 billion | Dependent on market price |
| Strategic Asset | Bitcoin.jp domain | Revenue growth & adoption hub |
Notice Regarding Strategic Acquisition of the Domain — Metaplanet Inc. (@Metaplanet_JP) September 17, 2025
Metaplanet Inc., a Tokyo-listed corporate Bitcoin holder often compared to other treasury-focused companies, confirmed a direct purchase of the Bitcoin.jp domain from a long-term owner. The direct acquisition — completed without intermediaries — positions Bitcoin.jp as a visible national asset intended to centralize Bitcoin information and commercial offerings in Japan.
The company intends to use Bitcoin.jp to host editorial content, launch Bitcoin Magazine Japan, and build commercial channels such as affiliate programs and advertising. These initiatives aim to increase public engagement and establish Bitcoin.jp as a primary gateway for Japanese consumers and businesses seeking Bitcoin services.
Frequently Asked Questions
Who acquired Bitcoin.jp?
Metaplanet Inc., a Tokyo-listed Bitcoin treasury company, acquired the Bitcoin.jp domain directly from its previous owner to expand operations in Japan.
Will the acquisition affect Metaplanet’s financial statements?
Yes. Bitcoin.jp will be recorded as an intangible fixed asset and amortized according to accounting rules. Management expects modest near-term impact and growing revenue potential over time.
What are the next public milestones?
Planned milestones include launching Bitcoin Magazine Japan and staging the Bitcoin Japan Conference in 2027 to support adoption and commercial activity.
Key Takeaways
- Strategic domain purchase: Metaplanet acquired Bitcoin.jp to centralize Bitcoin outreach in Japan.
- Monetization plan: The domain will host editorial content, affiliate programs and advertising.
- Treasury alignment: The move supports Metaplanet’s target of 21,000 BTC by 2026.
Conclusion
The Metaplanet acquisition of Bitcoin.jp is a strategic step to strengthen its market presence and accelerate Bitcoin adoption in Japan. By combining media, events, and commercial services, Metaplanet aims to monetize the domain while supporting its aggressive treasury growth. Watch for Bitcoin Magazine Japan and the 2027 conference as key execution milestones.
