Strategy is buying Bitcoin around the clock, executing staggered OTC and exchange trades to avoid moving market prices, corporate treasurer Shirish Jajodia says. The firm sizes buys as a proportion of market liquidity and adjusts pace to conditions while accumulating its BTC treasury.
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Strategy executes continuous, scaled buys designed not to move Bitcoin prices.
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Purchases combine OTC desks, spread execution, and liquidity-aware algorithms to limit market impact.
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Strategy holds 629,376 BTC (≈ $70.85 billion) and disclosed a 55,000 BTC purchase in Nov. and a 21,021 BTC buy in July.
Strategy Bitcoin buys: Strategy is buying Bitcoin around the clock, treasurer Shirish Jajodia says. Read how the firm structures purchases to avoid moving prices.
Strategy’s corporate treasurer Shirish Jajodia says, “We’re actually buying Bitcoin around the clock. Almost every day, every hour, every second.”
Michael Saylor’s Strategy, the largest corporate holder of Bitcoin, does not try to influence the price of Bitcoin when it executes its buys, according to the executive who oversees the company’s massive BTC treasury.
“The way we buy Bitcoin is we do not move the price of the Bitcoin,” Strategy’s corporate treasurer and head of investor relations, Shirish Jajodia, told Natalie Brunell on the Coin Stories podcast on Wednesday.
Market participants often speculate that Strategy’s significant Bitcoin (BTC) acquisitions help push the price of Bitcoin, but Jajodia says the firm carefully structures its purchases to avoid impacting the market.
Strategy started accumulating Bitcoin in 2020 and, at the time of publication, holds 629,376 Bitcoin, worth approximately $70.85 billion, according to SaylorTracker. The firm says buys are executed as a proportion of market liquidity rather than with the intent to move prices.
Shirish Jajodia spoke to Natalie Brunell on the Coin Stories podcast this week. Source: Natalie Brunell
What is Strategy’s approach to buying Bitcoin?
Strategy’s approach to buying Bitcoin is continuous, liquidity-aware accumulation executed via a mix of OTC trading, exchange orders sized to market depth, and algorithmic pacing. The goal is to grow the company’s BTC treasury without creating short-term upward pressure on price.
How does Strategy avoid moving Bitcoin’s price?
Jajodia explains the firm manages buys as “some proportion of the market liquidity,” using OTC desks and staggered exchange orders to stay beneath price-impact thresholds. Strategy adapts tempo to market conditions: accelerating during dips and slowing when liquidity thins.
Key mechanisms include:
- OTC execution for large blocks to avoid public order-book exposure.
- Algorithmic slicing on exchanges to match available liquidity and minimize slippage.
- Geographic and temporal distribution of orders—trading across time zones and venues to smooth impact.
When has Strategy disclosed large purchases and how did markets respond?
Strategy publicly disclosed several major buys: ~55,000 BTC (~$5.4B) between Nov. 18–24 and 21,021 BTC (~$2.46B) on July 29. Market reactions have been mixed: Bitcoin rose toward an ATH weeks after one disclosure and fell slightly after another buy, indicating buys are not a guaranteed directional catalyst.
| Date (disclosed) | BTC acquired | Approx. USD value | Avg price per BTC | Price move within 4 weeks |
|---|---|---|---|---|
| Nov. 18–24 (disclosed Nov. 25) | 55,000 | $5.4 billion | $97,862 | Rallied to >$106,000 in mid-Dec (CoinMarketCap data) |
| July 29 (disclosed) | 21,021 | $2.46 billion | ~$117,200 | Price fell ~4% within four days to $113,320 |
Why do traders react when Saylor posts charts?
Saylor’s social posts often signal ongoing accumulation and can prompt market speculation. Traders watch for signals of additional buys despite Strategy’s stated policy of avoiding price influence. Saylor has publicly said he buys with capital he can “not afford to lose,” reinforcing a long-term accumulation stance.
Frequently Asked Questions
Does Strategy use OTC desks for buys?
Yes. OTC desks let Strategy transfer large blocks away from public order books, reducing visible order-flow and minimizing slippage and front-running risk.
How often does Strategy trade Bitcoin?
Strategy trades continuously. Jajodia said they are in the market “almost every day, every hour, every second,” adjusting frequency and size to prevailing liquidity conditions.
Will Strategy stop buying at high prices?
Public statements from leadership indicate a commitment to ongoing accumulation regardless of short-term price levels; Michael Saylor has stated he continues to buy even near peak prices.
Key Takeaways
- Continuous accumulation: Strategy buys BTC around the clock using liquidity-aware methods.
- Market-impact control: OTC trades and algorithmic slicing are core tactics to avoid moving prices.
- Scale and disclosure: Strategy holds 629,376 BTC and has disclosed multi-thousand BTC purchases that produced mixed short-term market responses.
Conclusion
Strategy’s Bitcoin buying is a deliberate, liquidity-focused program designed to expand its BTC treasury without creating short-term price distortion. The firm uses OTC execution and exchange algorithms, and while disclosures can spark market attention, historical responses show no consistent, immediate directional effect. Monitor official disclosures and market liquidity for context.
Published: 2025-08-22 | Updated: 2025-08-22 | Author: COINOTAG
