#Ethereum Name Service

Ethereum Name Service (ENS) is a decentralized naming protocol on Ethereum that maps human-readable names ending in .eth to crypto wallet addresses, content hashes, and other on-chain or off-chain resources. Instead of remembering lengthy hexadecimal addresses, users can register names such as alice.eth, which can be used as primary identifiers across wallets, decentralized applications, NFT marketplaces, and social platforms. ENS names are themselves NFTs, allowing them to be transferred, traded on secondary markets, and integrated into broader Web3 identity products. The ENS token is used for governance, with the ENS DAO making decisions around naming policies, fee structures, treasury allocations, and protocol upgrades. ENS has expanded with subdomain functionality, integration with off-chain naming through CCIP-Read, and adoption by major exchanges, wallets, and Layer-2 networks that natively resolve .eth names. ENS sits at the heart of the on-chain identity narrative, where decentralized naming, social graphs, and account abstraction increasingly intersect. ENS price action tends to follow registration volume, protocol revenue, premium name auctions, and broader Web3 identity narratives. Major partnerships with wallets, Layer-2 networks, and identity protocols are also closely tracked as signals of how ENS continues to embed itself in the broader Ethereum and Web3 stack. On this page you will find Ethereum Name Service news, ENS price analysis, governance updates, and editorial commentary from the COINOTAG team on the protocol role within decentralized identity and naming infrastructure.