Interactive Strength, a prominent fitness equipment manufacturer, has recently made a significant stride in its financial strategy by allocating up to $5 million to acquire Bitcoin. This decision, approved by the company’s board of directors, allows for the purchase to be capped at 25% of the average daily cash reserves over the last three months. The firm emphasizes its intent to use Bitcoin as a reserve asset due to its inflation-resistant characteristics, positioning it as a dependable store of value.
CEO Trent Ward articulated that this initiative is a natural extension of the company’s strategy, reflecting the growing recognition of Bitcoin as a critical asset class among investors. In addition to purchasing Bitcoin, Interactive Strength will enable customers to transact using cryptocurrency when purchasing fitness gear, with these payments being retained as Bitcoin. This dual approach not only strengthens its balance sheet but also aligns with the current trend of digital asset adoption in mainstream commerce. Following the announcement, the company’s stock price saw an impressive growth of 11.4%.