The Sandbox layoffs: The Sandbox co-founders Arthur Madrid and Sebastien Borget have moved into strategic roles as the platform restructures with AI-driven efficiency and staff reductions; Madrid is now chairman and Borget global ambassador while core assets like SAND and LAND remain unchanged.
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Co-founders shift roles to chairman and global ambassador for streamlined leadership
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Restructuring is driven by AI integration and shared services with Animoca Brands to improve operational efficiency.
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Reports of large-scale layoffs emerged; company confirms reductions but says virtual assets (SAND, LAND, NFTs) are unaffected.
The Sandbox layoffs: co-founders shift roles amid AI-driven restructuring; SAND and LAND unaffected. Read COINOTAG’s concise update and key takeaways now.
What are The Sandbox layoffs and why are they happening?
The Sandbox layoffs are part of a strategic restructuring announced as the metaverse platform optimizes operations. Leadership changes and staff reductions are linked to deploying AI for content, LiveOps and shared services from Animoca Brands to increase efficiency while preserving the platform’s virtual assets.
How did the co-founders’ roles change?
Arthur Madrid moved from CEO to chairman and Sebastien Borget became global ambassador. Both founders remain actively involved in strategic initiatives. The changes reflect a shift from day-to-day management to externally focused and governance roles.
“Both remain deeply involved in The Sandbox and its ecosystem, with key initiatives to be announced later this year through the appropriate channels,” Borget said. The company emphasizes continuity for token holders and creators.
How is The Sandbox restructuring its operations?
The Sandbox is executing a multi-pronged optimization plan focused on AI, shared services, and operational consolidation to maintain product velocity with a leaner team.
- AI deployment: Automating content creation and LiveOps to accelerate feature rollout.
- Shared services: Integrating back-office and product support with Animoca Brands for scale.
- Organizational redesign: Reassigning leadership roles and reducing headcount to match product maturity.
- Creator empowerment: Continuing investment in tools and token economy for artists and developers.

The Sandbox’s Sebastien Borget posted pictures next to G-Shock creator Kikuo Ibe on Thursday. Source: Sebastien Borget
Executives state the move toward AI-driven production allows faster content scaling with fewer personnel. While exact headcount figures were not disclosed, media reports suggested significant reductions, which management has acknowledged as part of the optimization.
What is the impact on The Sandbox ecosystem and tokens?
The company has confirmed that virtual assets — including the $SAND token, LAND parcels, and NFT collections — remain unchanged and fully supported. The platform intends to continue supporting creator monetization and the in-world economy.
Are there reports of a memecoin launchpad?
Market reports indicate a potential memecoin launchpad on Coinbase’s Base network inspired by existing token launch marketplaces. Company representatives declined to speculate on rumors but reiterated their commitment to creators and token economy growth.

Source: Grégory Raymond
Frequently Asked Questions
Are The Sandbox layoffs confirmed and how many people are affected?
Company spokespeople confirmed layoffs tied to an optimization plan but did not disclose exact numbers. Earlier media reports suggested significant reductions; management characterized changes as necessary to adapt to AI and operational integration with Animoca Brands.
Will the SAND token and LAND parcels be impacted?
Public statements emphasize that SAND, LAND, NFT collections, and other virtual assets remain unchanged and supported. The firm reiterated its mission to empower creators and preserve the token economy.
How will the leadership transition affect platform strategy?
The leadership change shifts founders to governance and ambassador roles, aiming to strengthen partnerships and strategic initiatives while delegating day-to-day operations to remaining management and integrated services.
Key Takeaways
- Leadership changes: Co-founders move to chairman and global ambassador positions to focus on strategy and external relations.
- AI-driven optimization: The Sandbox is adopting AI to scale content and LiveOps, enabling a leaner team structure.
- Assets unaffected: The platform says SAND, LAND and NFTs remain supported; creators and token economy remain priorities.
Conclusion
The Sandbox restructuring reflects a broader industry shift toward AI-enabled operations and centralized services. While personnel reductions are part of the optimization, the platform emphasizes continuity for its virtual assets and creator-first mission. Watch for official announcements from The Sandbox and Animoca Brands for detailed next steps.
Additional reporting by Brayden Lindrea. Source mentions: Cointelegraph (media report).