On September 24, Swedish-listed PixelFox AB announced a strategic purchase of 100,000 SEK to acquire the native asset NEAR of the Near Protocol, adding crypto exposure to its corporate balance sheet as part of a formal digital asset treasury initiative. The transaction was presented as a measured tactical allocation aligned with the company’s treasury governance framework.
The firm, which launched the digital asset treasury in August, stated its largest planned allocations would target BTC, ETH and BNB, and has subsequently executed additional purchases totaling approximately 350,000 SEK in digital assets. The disclosures emphasize an operational approach to crypto investment and treasury diversification within regulatory and reporting parameters.