Coinbase Returns with Backstreet Boys at the Super Bowl

Coinbase aired an ad on the Super Bowl again after four years and this time chose a spot featuring the lyrics of Backstreet Boys' 1997 hit song “Everybody (Backstreet’s Back)” shown with animation. Marketing chief Catherine Ferdon stated that the ad aims to unite people around a shared experience by highlighting the growth of the crypto community.

Coinbase's Super Bowl Ad Details

The ad reflects the energy of the crypto ecosystem with a nostalgic approach. According to Ferdon, this spot celebrates the community's expansion while appealing to the Super Bowl's massive audience.

2022 Super Bowl Ad and Comparison

The first Super Bowl ad in 2022 offered a Bitcoin (BTC) giveaway with a bouncing QR code on screen, crashed the website, and garnered 20 million views in one minute. This year's ad also created a similar impact but in a more fun tone.

Social Media Reactions and Coinbase Response

The new ad divided reactions on social media; some users talked about boos due to the crypto market crash and Trump connections, while others found it simple and memorable. Coinbase responded with “If it's being talked about, it's successful.” CEO Brian Armstrong argued that uniqueness is essential to stand out in crowded environments.

BTC Price Surge and Binance Movements

During the Super Bowl ad, according to BTC detailed analysis data, the price reached 70.558 dollars (+1.75% 24h). In the last 15 hours, it rallied 15% from 60.000 to above 68.000$. Binance SAFU Fund added another 4.225 BTC (299,6 million $) bringing the total to 10.455 BTC (734 million $). Garrett Jin deposited 5.000 BTC (351 million $) to Binance. RSI 33.92 (oversold), supports 65.842$ (strong) and 60.000$. Resistances 72.148$ and 78.962$. Although the trend is downward, BTC futures are supporting the rally. These developments may boost market confidence.