Metaplanet Inc. has acquired the Bitcoin.jp domain and launched Bitcoin Japan Inc. to centralize Bitcoin adoption efforts in Japan, planning Bitcoin Magazine Japan and a 2027 Bitcoin Japan Conference while using the domain commercially to support growth of its >20,000 BTC corporate treasury.
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Metaplanet bought Bitcoin.jp to launch Bitcoin Japan Inc.
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Domain will support Bitcoin Magazine Japan, a 2027 conference and commercial services to boost adoption.
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Company holds over 20,000 BTC and plans to reach 21,000 BTC by 2026; the domain is booked as an intangible asset.
Metaplanet buys Bitcoin.jp to launch Bitcoin Japan Inc., boosting Japan-focused Bitcoin services and adoption — read the plan and implications now.
Metaplanet Inc., a Tokyo-listed corporate Bitcoin treasury, has confirmed it acquired the premium domain Bitcoin.jp and formed a new arm, Bitcoin Japan Inc. The purchase will serve as the central platform for forthcoming projects designed to expand Bitcoin adoption in Japan.
The domain acquisition is explicitly intended to host Bitcoin Magazine Japan, organize the Bitcoin Japan Conference in 2027, and enable advertising, affiliate programs and other commercial activities to create a monetized hub for the national Bitcoin ecosystem.
According to the company announcement, the domain transfer was completed directly from the long-time owner with no intermediary brokers involved. The group will treat Bitcoin.jp as an intangible fixed asset and amortize it under standard accounting rules, with minimal impact expected on fiscal 2025 results.
What is Metaplanet’s strategy with Bitcoin.jp?
Metaplanet’s strategy is to use Bitcoin.jp as a branded gateway for investors, businesses and the public in Japan. The domain will centralize editorial, events and commercial services to support Bitcoin adoption while contributing to the group’s long-term revenue and visibility.
How will Bitcoin.jp be used to support projects and revenue?
Bitcoin.jp will host editorial content, including Bitcoin Magazine Japan, plus event promotion for the Bitcoin Japan Conference (2027). Commercial activities will include advertising and affiliate programs. Management expects the site to gradually offset acquisition amortization through monetization and increased corporate visibility.
How much Bitcoin does Metaplanet own?
Metaplanet currently holds more than 20,000 BTC, valued at roughly $2.35 billion at present market levels. The company has stated a target of increasing holdings to 21,000 BTC by 2026, positioning it among the most aggressive corporate buyers in the region.
Why is the domain treated as an intangible asset?
Under standard accounting practice, premium domains are intangible fixed assets because they provide long-term economic benefits. Bitcoin.jp will be amortized over its useful life, with management noting limited impact on the 2025 fiscal year but potential future income streams from the site’s commercial activities.
Frequently Asked Questions
Who bought Bitcoin.jp?
Metaplanet Inc., a Tokyo-listed company, purchased Bitcoin.jp directly from its prior owner and has created Bitcoin Japan Inc. to operate the domain and related projects.
When will the Bitcoin Japan Conference take place?
The company plans the Bitcoin Japan Conference for 2027, using the Bitcoin.jp platform to promote and manage the event.
Will the purchase affect Metaplanet’s financials?
The domain is recorded as an intangible asset and amortized; management expects minimal impact on fiscal 2025 results while forecasting revenue benefits in coming years.
Key Takeaways
- Strategic acquisition: Metaplanet bought Bitcoin.jp to create a Japan-focused Bitcoin hub.
- Growth plan: Projects include Bitcoin Magazine Japan and a 2027 national conference.
- Treasury scale: The company holds >20,000 BTC with a target of 21,000 BTC by 2026.
Conclusion
This acquisition strengthens Metaplanet’s Japanese footprint by combining a high-value domain with an active corporate Bitcoin treasury. Bitcoin.jp gives the group a ready-made platform for editorial content, events and commercial services that should support adoption and revenue growth in the coming years. Watch for further company updates and calendar details through official Metaplanet announcements.
