Steak ‘n Shake’s Bitcoin Steakburger May Signal Deeper Bitcoin Engagement After Five Months of BTC Payments

• Limited-edition burger stamped with the Bitcoin logo, sold individually or as a Bitcoin Meal.

• Steak ‘n Shake rolled out Bitcoin payments across locations after initial teasers in March and a May rollout.

• Company reports show same-store sales rose by double digits in Q2 and Q3, attributed in part to Bitcoin customer engagement.

Bitcoin Steakburger: celebrate Steak ‘n Shake’s Bitcoin acceptance—limited-time burger and combo with fries and drink. Visit a location to try it today.

Published: October 16, 2025 · Updated: October 16, 2025 · Author/Organization: COINOTAG

What is the Bitcoin Steakburger from Steak ‘n Shake?

Bitcoin Steakburger is a limited-edition menu item introduced by Steak ‘n Shake to mark five months of accepting Bitcoin payments. The sandwich pairs two steakburger patties and American cheese with pickles, onions, ketchup, and a bun stamped with the Bitcoin logo, available solo or as a Bitcoin Meal with fries and a drink.

How did Steak ‘n Shake implement Bitcoin payments and why launch the Bitcoin Steakburger?

Steak ‘n Shake first teased the possibility of accepting Bitcoin in March, then began a company-wide rollout of Bitcoin payments in May. The Bitcoin Steakburger serves as a promotional tie-in to celebrate that acceptance milestone and to engage the Bitcoin community. The firm posted on X: “Five months ago today, Steak ‘n Shake began accepting Bitcoin payments. In celebration we are launching the Bitcoin Steakburger! Hurry to any Steak ‘n Shake and enjoy them while they last. Supplies are limited….just like Bitcoin.”

👀👀 pic.twitter.com/Fc99zsWnBl
— Taylor Wimberly (@wimbet) October 16, 2025

How has accepting Bitcoin affected Steak ‘n Shake’s business performance?

Steak ‘n Shake reports that same-store sales increased by double digits in both Q2 and Q3; the company has attributed part of this uplift to renewed interest from the Bitcoin community. The rollout gave over 100 million customers the option to pay with BTC, and the brand has leaned into crypto-focused marketing to sustain that engagement.

Did the chain consider accepting other cryptocurrencies?

The company polled its social media audience about accepting Ethereum, and although poll results favored adding ETH, Steak ‘n Shake subsequently decided against it after pushback from Bitcoin maximalist patrons, reaffirming its focus on the Bitcoin community. This operational choice reflects a strategic emphasis on brand alignment rather than multi-token acceptance at this time.

Frequently Asked Questions

Where can I buy the Bitcoin Steakburger and pay with Bitcoin?

The Bitcoin Steakburger is available at participating Steak ‘n Shake locations while supplies last. Customers may purchase the sandwich individually or as a Bitcoin Meal and pay using the company’s BTC payment option deployed across its locations since May.

How long will the Bitcoin Steakburger be available?

Steak ‘n Shake described the item as a limited-time offering and warned “supplies are limited.” For exact availability, check local Steak ‘n Shake locations or the company’s social media announcements for updates.

Key Takeaways

• Product launch: Steak ‘n Shake introduced the Bitcoin Steakburger to celebrate five months of BTC acceptance.
• Business impact: Company-reported double-digit same-store sales growth in Q2 and Q3, with BTC acceptance cited as a contributing factor.
• Community focus: The brand prioritized Bitcoin-only payments after pushback on adding Ethereum, signaling a targeted marketing approach.

Conclusion

The Bitcoin Steakburger underscores Steak ‘n Shake’s strategy to leverage Bitcoin acceptance as both a payment innovation and a marketing catalyst. Company statements and financial indicators point to increased customer engagement and improved same-store sales following the BTC rollout. Readers interested in trying the limited-edition item should visit a Steak ‘n Shake location and follow the chain’s official social posts for availability updates. COINOTAG will continue to track developments and update this report as new company disclosures or financial results become available.

Meta description: Bitcoin Steakburger: Steak ‘n Shake marks five months of BTC acceptance with a limited-edition burger and combo—try it at participating locations today.

Sources (plain text): Steak ‘n Shake social post on X; company same-store sales reports disclosed in quarterly updates; social poll conducted by Steak ‘n Shake. No external links provided.