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Strategy, formerly MicroStrategy, has expanded its Bitcoin treasury to 601,550 BTC, now valued at nearly $73 billion, marking a significant milestone in corporate crypto holdings.
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Other notable companies, including Japanese real estate firm Metaplanet and energy storage provider KULR, have also increased their Bitcoin reserves amid the cryptocurrency’s recent surge.
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Michael Saylor, Strategy’s founder, emphasized the company’s commitment to Bitcoin, highlighting a 20.2% BTC yield year-to-date and referring to Bitcoin as “digital gold” in a recent statement.
Strategy’s Bitcoin treasury hits 601,550 BTC worth $73B as corporate adoption grows; Metaplanet and KULR also boost holdings amid Bitcoin’s record highs.
Strategy’s Bitcoin Treasury Reaches Historic Highs Amid Market Rally
Strategy, the company formerly known as MicroStrategy, has solidified its position as the largest corporate holder of Bitcoin by increasing its holdings to 601,550 BTC, valued at nearly $73 billion as of mid-July 2025. This expansion follows the acquisition of 4,225 BTC for approximately $472 million at an average price of $111,827 per coin during the week of July 7 to 13, according to the latest SEC filing. The purchase marked a resumption of Bitcoin buying after a brief pause, coinciding with Bitcoin reaching multiple new all-time highs. Strategy’s aggressive accumulation strategy underscores its long-term confidence in Bitcoin as a store of value and an alternative asset class.
Corporate Bitcoin Adoption Accelerates with Diverse Industry Players
Beyond Strategy’s substantial investment, other corporations have also increased their Bitcoin exposure, reflecting a broader trend of institutional adoption. Japanese real estate company Metaplanet announced an addition to its Bitcoin holdings last week, now totaling 16,352 BTC, valued at approximately $1.9 billion. Similarly, KULR Technology Group, a public company specializing in energy storage solutions for aerospace and defense, purchased an additional 90 BTC for $10 million, bringing its total Bitcoin holdings to 1,021 BTC worth $123 million. These moves indicate growing confidence in Bitcoin’s potential as a strategic asset across various sectors.
Market Impact and Strategic Outlook for Bitcoin Holdings
Bitcoin’s price surged by 12% over the past week, reaching a near-record high of $123,000 before settling around $119,850, according to CoinGecko data. This price momentum has positively influenced the stock performance of companies with significant Bitcoin treasuries. Strategy’s stock (MSTR) traded 1.9% higher at $442.50 per share on the morning of July 14, reflecting investor optimism tied to its Bitcoin strategy. Since founder Michael Saylor initiated the company’s Bitcoin accumulation plan in August 2020 with a $250 million investment, Strategy’s stock has appreciated by an impressive 2,960%, highlighting the market’s recognition of Bitcoin’s value proposition as “digital gold.”
Michael Saylor’s Vision and the Future of Corporate Bitcoin Investment
Michael Saylor has been a vocal advocate for Bitcoin, describing it as a superior alternative to cash holdings due to its scarcity and decentralized nature. Strategy’s continued accumulation and the reported 20.2% BTC yield year-to-date in 2025 demonstrate the company’s commitment to leveraging Bitcoin as a core treasury asset. This approach has set a precedent for other publicly traded companies such as Semler Scientific, GameStop, and Tesla, which have also integrated Bitcoin into their corporate balance sheets. The growing trend suggests that Bitcoin is increasingly viewed as a strategic reserve asset within the corporate finance landscape.
Conclusion
Strategy’s record-breaking Bitcoin treasury exemplifies the expanding role of cryptocurrency in corporate finance, driven by strategic acquisitions and market confidence. With other companies like Metaplanet and KULR following suit, Bitcoin’s adoption as a treasury asset continues to gain momentum. Investors and market participants should monitor these developments closely, as they reflect a significant shift in how businesses perceive and utilize digital assets for long-term value preservation and growth.
