- Google is updating its advertising policies to include promotions for new cryptocurrency-related products, explicitly including ETFs.
- Google added that further explanations about the updated policy scope and requirements will be provided in January 2024.
- Currently, the platform allows the promotion of specific products unrelated to cryptocurrencies directly for buying, trading, or holding crypto.
According to the latest update in Google’s advertising policy, spot Bitcoin ETFs can benefit from this policy!
Google Updates Advertising Policies
Google is updating its advertising policies to include promotions for new cryptocurrency-related products, explicitly including ETFs. After updating advertising policies a few months ago to allow the promotion of specific crypto products, the tech giant is now expanding advertising policies again.
The latest update by Google aims to allow advertisers to promote financial products that offer the opportunity to trade shares in trusts accumulating significant amounts of digital currency. The tech giant stated that advertisers can promote “financial products that enable trading of shares in trusts accumulating significant digital currency” starting from January 29. Google added that further explanations about the updated policy scope and requirements will be provided in January 2024.
When these new changes take effect, advertisers will be able to expand the scope of cryptocurrency-related products they can promote across Google’s extensive network. Google had banned cryptocurrency-related ads in 2018 but has gradually softened its stance since then.
Currently, the platform allows the promotion of specific products unrelated to cryptocurrencies directly for buying, trading, or holding crypto. Additionally, advertisers can also promote NFT games enhancing user experience or unlocking new levels using blockchain-based assets.
Bitcoin ETF Coming Soon?
Google’s latest advertising policy update and its timing could further indicate that the U.S. Securities and Exchange Commission (SEC) is in the process of approving spot Bitcoin ETFs. The update notably includes the phrase “advertisers offering Crypto Para Trusts targeting the U.S.” In investing, investment trusts and ETFs are often used interchangeably to refer to products providing exposure to a fundamental asset or index.
Nothing has been officially approved at this stage, but Google’s recent developments align with a period when the SEC is in advanced discussions with issuers applying to launch Bitcoin ETFs. Signs suggest approval could come in January, coinciding with the month Google updated its advertising policies.
Meanwhile, Bitcoin (BTC) took a pause after its upward trend. The leading cryptocurrency dropped to $40,400 in the early hours of Monday, but has since rebounded above $42,000.
