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Donald Trump’s 2024 win and pro-crypto policies sparked record investment in global cryptocurrency markets.
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Crypto adoption among users aged 18–25 rose by 683%, fueled by optimism and a pro-Bitcoin stance.
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Crypto ETPs in Europe grew by $6 billion since November 2024, with UK ownership rising to 12%.
After Donald Trump’s victory in the 2024 US presidential election, the crypto market experienced a significant surge in adoption and investment.
A New Wave of Global Crypto Investors
A recent survey by Binance, involving over 27,000 participants from regions including Asia, Australia, Europe, Africa, and Latin America, revealed that 45% of respondents entered the cryptocurrency market in 2024. This shows a marked increase in public interest.
Interestingly, 44% of these participants allocated less than 10% of their total assets to crypto, indicating a cautious yet growing confidence in cryptocurrency as a viable long-term investment asset.
This growth trend is particularly pronounced among younger generations. Bitget reports that the number of Gen Z users on its platform surged by 683% following Trump’s re-election, with this demographic now representing 53.8% of new users. This surge is largely attributed to Trump’s pro-Bitcoin stance.
“Donald Trump’s pro-crypto stance during the US presidential election resonated with young users, highlighting the role of political narratives in shaping financial behavior,” reported Bitget.
European Markets Witness Parallel Growth
The crypto trend is equally significant in Europe. According to Financial News London, 2024 saw a sharp rise in crypto-related ETP assets, marking a milestone for digital assets. Data from ETFGI shows European crypto ETPs attracted approximately £108 million (~$135 million) in new investments in November, thus becoming the third-best month for these products in the current year.
“Some of the increase was sparked by Donald Trump’s US presidential election victory. Since he won on November 5, crypto ETP assets in Europe have risen by almost $6 billion,” commented Financial News London.
In the UK, the Financial Conduct Authority (FCA) has tracked an ongoing increase in crypto ownership throughout 2024. Recent FCA data indicates that 12% of UK adults now own cryptocurrency, up from 10% in previous reports.
Furthermore, awareness of crypto has grown from 91% to 93%. The average value of crypto holdings has risen from £1,595 to £1,842.
“The UK’s adoption rate suggests that the number of residents owning crypto assets could see significant growth in coming years. According to FCA research, many users are expected to utilize crypto for transactions, and businesses must prioritize solutions that facilitate seamless crypto-fiat transactions,” stated Uldis Teraudkalns, Chief Revenue Officer at Paybis.
Trump’s major policy initiatives, such as establishing a strategic Bitcoin reserve and the formation of a Bitcoin and Crypto Advisory Council, have created extraordinary optimism for the future of cryptocurrencies. These developments have contributed to record highs in Bitcoin prices, with other cryptocurrencies, such as Ethereum, also seeing considerable gains.
This election has been a pivotal moment not just for the cryptocurrency industry in the US, but globally. Investors ranging from novices to seasoned professionals are exploring opportunities in this dynamic market, optimistic about a new era where cryptocurrencies achieve broader acceptance and regulation worldwide.
Conclusion
The recent surge in cryptocurrency adoption, particularly among younger users and in European markets, highlights a significant shift in investor sentiment, largely driven by political developments. As these trends continue to evolve, stakeholders in the crypto ecosystem must stay adaptable and responsive to capitalize on the growing enthusiasm and demand for digital assets.
