COINOTAG News reported on March 9 that FIFA President Gianni Infantino is contemplating the introduction of a cryptocurrency under the FIFA brand. This announcement emerged during the recent cryptocurrency summit at the White House on March 7, where Infantino highlighted FIFA’s aim to engage the vast global audience of football fans through a dedicated crypto token. Infantino remarked, “FIFA is very interested in developing a FIFA token, starting in the United States, aiming to reach the 5 billion football fans worldwide.” While no concrete plans or timelines have been released, this indicates FIFA’s serious consideration of blockchain technology as a strategy to enhance fan engagement and create new revenue streams.
During the summit, former President Trump commented that the potential value of this token could surpass even that of FIFA itself, suggesting it could become a highly lucrative asset. As FIFA gears up for the highly anticipated 2026 World Cup—co-hosted by the United States, Canada, and Mexico—the sentiment around the proposed FIFA token is growing. Notably, in the wake of discussions at the summit, a fake “FIFA” token surged by an astonishing 357,000%, briefly touching a market cap of $8.2 million; however, it is important to acknowledge that no official token has been launched yet.