Google’s New Cryptocurrency Advertising Policy: Impact on Bitcoin Promotion in the EU

According to recent announcements from COINOTAG News on April 15th, Google is set to enforce a revised cryptocurrency advertising policy across the European Union starting April 23rd. This initiative aligns with the EU’s MiCA regulation, necessitating that advertisers secure a license from a Crypto Asset Service Provider (CASP) before promoting cryptocurrency exchanges and wallet services within the 27 member states. Google has articulated that non-compliance will result in a minimum 7-day warning period prior to any potential account suspension, thus providing advertisers with a grace period to meet requirements. This move highlights the growing scrutiny and regulatory framework shaping the cryptocurrency landscape in Europe, reinforcing the necessity for adherence to legal standards among market participants. As regulations evolve, this policy underscores the importance of compliance and accountability in the dynamic digital asset sector.