GameSquare Boosts Ethereum Holdings to Over 10,000 ETH with $250M Treasury Expansion

On July 22, GameSquare (stock code: GAME) expanded its cryptocurrency holdings by acquiring roughly 8,351 ETH at an average price near $3,592, totaling around $30 million. The Nasdaq-listed media and entertainment firm recently announced an increase in its digital asset treasury management limit from $100 million to $250 million, signaling a strategic shift towards deeper crypto market engagement. Alongside this, the board approved a new Non-Fungible Token (NFT) revenue model with an initial budget of $10 million to capitalize on emerging digital asset opportunities. GameSquare has also forged key partnerships with industry experts Ryan Zurrer of Dialectic and Rhydon from Goff Capital to enhance the management and optimization of its crypto treasury. This refined treasury strategy aims to deploy capital into premium Ethereum ecosystem assets while targeting sustainable annual returns between 6% and 10% via a stablecoin yield approach. As of July 21, the company’s Ethereum holdings stand at approximately 10,170.74 ETH, reflecting a total investment of $35 million within the authorized framework.