Jesse Myers Joins Smarter Web to Potentially Lead Bitcoin Treasury Strategy After Inspiring Michael Saylor’s Framework

• Smarter Web adopts a cash‑and‑Bitcoin treasury policy backed by analyst Jesse Myers.

• Myers previously developed a BTC valuation model that influenced Michael Saylor’s corporate treasury playbook.

• Institutional flows are large: U.S. spot BTC ETFs hold ~1.3M BTC (~6% of supply); Strategy holds 629,376 BTC (~$71.3B).

Smarter Web Bitcoin treasury: Jesse Myers leads a cash-and-Bitcoin policy to strengthen reserves; read details and implications for investors — learn more.

What is Smarter Web’s Bitcoin treasury policy?

Smarter Web Bitcoin treasury refers to the company’s formal plan to hold reserves in both cash and Bitcoin as part of its balance-sheet strategy. The policy, announced as Jesse Myers moved to a full-time role, aims to combine liquidity management with strategic crypto exposure while acknowledging volatility and regulatory risk.

How did Jesse Myers’ valuation model influence corporate Bitcoin strategies?

Jesse Myers developed a BTC valuation model that helped popularize a corporate treasury framework later adopted by public firms. That model inspired Michael Saylor’s “Bitcoin 24” approach at Strategy and influenced other corporate digital-asset treasury programs. The model frames Bitcoin accumulation as a structural strategy rather than ad-hoc trading.

Background and appointment: The Smarter Web Company, a London-listed web design and marketing firm, appointed Bitcoin analyst Jesse Myers to lead its Bitcoin strategy and investor messaging as it formalizes a cash-and-Bitcoin treasury policy. Myers told the London Stock Exchange that he believes “there will be a dominant Bitcoin treasury company in each capital market in the world.”

Myers moved from a part-time consultant role to a full-time position after investing roughly £970,000 in a fundraising round and previously consulting for a £12,000 annual fee. The full-time hire cements Smarter Web’s intention to hold Bitcoin alongside cash on its balance sheet.

Why are corporate Bitcoin treasuries controversial?

Observers caution that digital asset treasuries can blur the line between long-term balance-sheet management and speculative positioning. Ryan Yoon, senior analyst at Tiger Research, warned that some companies replicate narratives without underlying substance, which could undermine confidence in legitimate DAT (digital asset treasury) models.

What do institutional accumulation trends show?

Industry research highlights continued institutional Bitcoin accumulation. A Q3 Bitcoin valuation report from Tiger Research cited U.S. spot Bitcoin ETFs holding around 1.3 million BTC (~6% of the maximum supply). Separately, Strategy is reported to hold 629,376 BTC, valued at roughly $71.3 billion at current prices. Researchers say convertible-bond funded accumulation signals a new demand layer.

How to implement a corporate Bitcoin treasury policy

1. Define objectives: Set clear goals—hedge inflation, diversify reserves, or strategic appreciation.
2. Governance: Establish board-level policies, custody arrangements, and risk limits.
3. Funding: Choose funding methods (cash reserves, equity, convertible bonds) and disclose terms.
4. Execution: Use staged accumulation, approved counterparties, and audit trails.
5. Reporting: Provide transparent quarterly disclosures on holdings and valuation methodology.

Frequently Asked Questions

Does Smarter Web plan to hold other cryptocurrencies besides Bitcoin?

Smarter Web’s announced policy specifically references holding Bitcoin and cash. The company has not disclosed plans to allocate reserves to other digital assets at this time.

How does this move compare to other corporate treasury leaders?

Smarter Web aims to be the UK analogue of firms like Strategy (U.S.) and Metaplanet (Japan), which have used large BTC accumulation strategies as part of their long-term treasury frameworks.

Key Takeaways

• Strategic hire: Jesse Myers joins Smarter Web full-time to lead its Bitcoin strategy.
• Dual-reserve policy: The company formalizes a cash-and-Bitcoin treasury approach to bolster the balance sheet.
• Market context: Institutional accumulation is significant—U.S. spot ETFs ~1.3M BTC; Strategy holds 629,376 BTC—shaping demand dynamics.

Comparative snapshot

Conclusion

Smarter Web’s appointment of Jesse Myers and its formal cash-and-Bitcoin treasury policy signal a deliberate move into corporate digital-asset strategy. This approach mirrors global trends in institutional accumulation and raises governance and disclosure imperatives. Investors should monitor quarterly reporting and regulatory guidance as the program unfolds.

Author: COINOTAG • Published: 2025-08-22 • Updated: 2025-08-22

I’ve accepted a full-time offer with @smarterwebuk. It is a true honor to work alongside @asjwebley to advance The Smarter Web Company’s mission of becoming one of the largest companies in the UK. I firmly believe that there will be a dominant #Bitcoin treasury company in each… — Jesse Myers (Croesus 🔴) (@Croesus_BTC) August 21, 2025

Sources cited (plain text): London Stock Exchange statement; reporting by COINOTAG (plain text reference); Tiger Research Q3 Bitcoin valuation report; public disclosures from Strategy and related filings.