According to PRNewswire coverage cited by COINOTAG, US-listed Pop Culture announced plans to expand its bitcoin position by 1,000 BTC over the next 12 months to seed a proposed $100 million Crypto Pop Fund, described as a digital trend fund. The firm reported an initial deployment of approximately $33 million to acquire 300 BTC, reflecting a deliberate treasury strategy to increase digital asset exposure. Market participants should interpret this as a corporate allocation decision aimed at enhanced portfolio diversification rather than a trading mandate. The disclosure underscores growing institutional interest in BTC investment as a component of corporate balance-sheet management.