According to Bloomberg via COINOTAG News on December 9, PNC Financial Services Group has begun enabling direct Bitcoin trading for its high-net-worth clients within investment accounts, marking a milestone since its July partnership with Coinbase Global Inc. The move signals a broader trend of traditional banks embedding digital asset trading on their platforms, a space once dominated by exchanges. The development aligns with a push for regulated, broker‑friendly crypto access that couples custody with execution under a familiar financial framework.

Brett Tejpaul, Head of Coinbase’s Institutional Coverage Group, noted that the collaboration provides brokerage services and technical integration to support Bitcoin trading in any amount for institutional clients through PNC. By combining Coinbase’s execution capabilities with PNC’s custody framework, the initiative seeks to broaden digital assets exposure while maintaining strong risk controls and compliance.