On December 11, COINOTAG reported a noteworthy development from the cryptocurrency-centric travel service, Travala. The company has announced its intention to establish a dedicated Bitcoin reserve in honor of reaching an annual revenue milestone exceeding $100 million. According to co-founder and CEO Juan Otero, this accomplishment underscores Travala’s remarkable growth trajectory, primarily fueled by a substantial increase in flight and hotel bookings. Currently, the platform supports transactions in over 100 cryptocurrencies, enhancing its appeal to a diverse clientele.
In addition to this revenue achievement, Travala rolled out a new initiative known as the Treasury Reserve Program, which will encompass both Bitcoin and Travala’s native token, AVA. This strategic move aims to fortify the company’s financial framework and expedite future expansion efforts. The establishment of these financial reserves is anticipated to bolster Travala’s capacity to pursue long-term objectives more effectively.