Coinbase news (COIN): engineer says AI agents could break the internet’s ad-based economy

CoinDesk Staff

(04:44 PM UTC)

1 min read

The end of ads: Coinbase engineer says AI agents could kill the internet’s favorite business model

Erik Reppel, who created the x402 protocol, said that the web economy depends heavily on advertising revenue generated from humans. AI agents bypass that system entirely.

Coinbase engineering head Erik Reppel offered a glimpse into how artificial intelligence could reshape the economics of the…

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