Crypto is All Over the 2026 World Cup, Just Not as an Official FIFA Sponsor

Kamina Bashir

(04:37 AM UTC)

1 min read

Crypto has embedded itself in finance and politics. Now it is making a mark in sports. With the FIFA World Cup 2026 days away, firms are racing to secure a spot on football’s biggest stage.

No crypto company sits among FIFA’s seven global partners or eight official 2026 sponsors. The action has instead migrated to national federations, ad campaigns, prediction markets, and FIFA’s own…

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Kamina Bashir · BeInCrypto

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