Kraken Named Official Crypto Exchange of FIFA World Cup 2026

Decrypt Editorial

(05:45 PM UTC)

1 min read

In brief

Kraken has been named the Official Crypto Exchange Supporter of the FIFA World Cup 2026.
The partnership kicks off with a multi-city countdown concert on June 10, with fan experiences planned throughout the competition.
The deal extends Kraken's broader sports sponsorship strategy, which already includes partnerships with Tottenham Hotspur, Atlético de Madrid, RB Leipzig, and the…

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