Morgan Stanley’s E*Trade will launch E*Trade crypto trading for Bitcoin, Ether and Solana in the first half of 2026 via Zerohash, offering custody and wallet services to retail clients. This marks Morgan Stanley’s direct retail entry into crypto amid evolving U.S. stablecoin legislation.
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E*Trade crypto trading will support BTC, ETH and SOL in H1 2026 via Zerohash custody and wallet solutions.
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Partnership with Zerohash follows a $104M raise at a $1B valuation and expands institutional crypto infrastructure.
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The move aligns Morgan Stanley’s retail offering with recent U.S. stablecoin legislation and broader Wall Street adoption.
E*Trade crypto trading: Morgan Stanley will let clients buy Bitcoin, Ether and Solana in H1 2026 via Zerohash. Read the detailed timeline and implications — get the full report now.
E*Trade crypto trading will let clients buy Bitcoin (BTC), Ether (ETH) and Solana (SOL) through a Zerohash-powered solution in the first half of 2026, signaling Morgan Stanley’s retail expansion into digital assets and broader institutional support for crypto infrastructure.
What is E*Trade’s crypto launch?
E*Trade crypto trading is Morgan Stanley’s planned retail offering that will enable clients to buy Bitcoin, Ether and Solana through an integration with Zerohash in H1 2026. The platform will provide custody, wallet functionality and execution, targeting U.S. retail investors on the E*Trade brokerage platform.
Morgan Stanley, which acquired E*Trade in 2020, confirmed the timetable to Reuters and positions the rollout as a measured entry into retail crypto markets while regulatory clarity for stablecoins and institutional products advances.
How will E*Trade enable crypto trading with Zerohash?
Zerohash will provide the underlying custody, tokenization and wallet infrastructure for E*Trade clients. According to reporting in Fortune, Zerohash raised $104 million at a $1 billion valuation in a round led by Interactive Brokers, with Morgan Stanley participating in the funding round.
Source: Matthew Sigel
The Zerohash integration is expected to include a full wallet solution built specifically for E*Trade, enabling custody and on‑platform transfers while E*Trade retains brokerage controls and client onboarding processes.
When will trading start?
E*Trade clients should expect crypto trading to become available in the first half of 2026. Morgan Stanley communicated the timing to Reuters, confirming earlier reporting from Bloomberg that the brokerage planned a 2026 rollout.
Prior planning involved securing institutional-grade infrastructure partners; the Zerohash deal completes that component and sets the operational timeline for launch.
Why is Morgan Stanley entering retail crypto now?
Wall Street’s timing reflects several factors: stronger institutional infrastructure, clearer stablecoin legislation such as the GENIUS Act, and growing client demand for crypto exposure. Morgan Stanley has already expanded access to spot Bitcoin ETFs and explored transactional use cases, positioning E*Trade’s retail launch as a logical next step.
Andrew Peel, head of digital asset markets at Morgan Stanley, has previously argued that stablecoins could reinforce dollar dominance — a perspective consistent with recent regulatory moves. This regulatory backdrop reduces risk for retail-facing products.
Frequently Asked Questions
Which cryptocurrencies will E*Trade support at launch?
E*Trade will support Bitcoin (BTC), Ether (ETH) and Solana (SOL) at launch, all accessible through Zerohash custody and wallet services on the E*Trade platform in H1 2026.
Will E*Trade custody client assets directly?
Custody and wallet services will be provided through Zerohash under the partnership, while E*Trade will handle client onboarding and brokerage controls. This model separates infrastructure from the brokerage’s client services.
Key Takeaways
- E*Trade crypto trading launch: E*Trade will offer BTC, ETH and SOL trading in H1 2026 through Zerohash integration.
- Institutional infrastructure: Zerohash provides custody and wallet services after a $104M funding round; Morgan Stanley participated in that round.
- Regulatory context: The rollout aligns with new U.S. stablecoin legislation and broader Wall Street interest in crypto products.
The stablecoin market is valued at roughly $300 billion. Source: DefiLlama
Conclusion
E*Trade crypto trading marks a notable step for Morgan Stanley into retail digital assets, combining Zerohash infrastructure with E*Trade’s large retail base. The product launch, scheduled for the first half of 2026, reflects evolving regulatory clarity and a continued build-out of institutional-grade crypto systems. Watch for formal launch details and account eligibility notices from E*Trade and COINOTAG.
