#Basic Attention

Basic Attention Token is an ERC-20 cryptocurrency on Ethereum designed to repair the digital advertising market by aligning the incentives of users, publishers, and advertisers. It is integrated into the Brave browser, which blocks third-party trackers by default and lets users opt into Brave Private Ads. When a user views one of these privacy-respecting notifications, they receive a share of the advertiser's BAT payment, while publishers and content creators earn BAT through user tips and revenue splits. All matching between user interests and ads happens locally on the device, meaning no personally identifying data is sent to advertisers, and settlement is handled periodically through the Brave Rewards system. Beyond the browser, BAT is traded on major centralized exchanges and is supported across virtually every Ethereum-compatible wallet.

There are two primary ways to obtain BAT. The first is by downloading the Brave browser, enabling Brave Rewards, and opting in to view Brave Private Ads; you accumulate BAT in a built-in wallet that can later be self-custodied or withdrawn to an exchange after identity verification with a supported custodian. The second route is direct purchase on cryptocurrency exchanges, where BAT trades against major pairs such as USDT, USD, BTC, and ETH on venues including Binance, Coinbase, Kraken, and Bitstamp. Because BAT is an ERC-20 token, any Ethereum-compatible self-custody wallet can hold it, on-chain transfers settle on the Ethereum network, and the sender pays gas in ETH rather than in BAT.

BAT has a working utility layer that extends beyond speculation. Inside the Brave ecosystem, holders can tip verified creators on YouTube, X, Twitch, GitHub, Reddit, and personal websites, supporting publishers without surrendering personal data. Creators who join the Brave Creators program receive BAT contributions directly into their accounts. BAT is also used to pay for premium features within Brave's product suite and as a settlement currency between advertisers and publishers inside the Brave Ads network. Outside Brave, BAT can be supplied to liquidity pools on decentralized exchanges, used as collateral in select lending protocols, and traded against other crypto assets, giving holders a range of DeFi exposure options beyond simple buy-and-hold strategies.

Basic Attention Token has a fixed maximum supply of 1.5 billion tokens, of which roughly 1.49 billion are already in circulation, leaving very little fresh issuance to dilute existing holders. Its price is influenced by a mix of factors: monthly active users of the Brave browser, the volume of advertisers buying inventory through Brave Ads, broader Ethereum gas conditions, advertising-industry sentiment, and general crypto market cycles. Because BAT is tightly tied to one product's adoption curve, its price often reacts to Brave user-growth disclosures and partnership announcements more strongly than to abstract token metrics, which is why analysts track Brave's monthly active user numbers and creator counts alongside on-chain BAT transfer activity and exchange order-book depth.

BAT launched in 2017 through one of the highest-profile token sales of that era, raising roughly 156 million dollars in under thirty seconds, but the project has consistently positioned BAT as a utility token rather than an investment contract because it is consumed and earned inside a working application. To date, no major regulator has classified BAT as a security through enforcement action, and it remains available on regulated exchanges across the United States, the European Union, the United Kingdom, Japan, and most other major markets. Tax treatment varies by jurisdiction: in most countries BAT earned through Brave Rewards is treated as ordinary income at the time of receipt and as a capital asset on subsequent disposal. Holders should follow the rules of their local tax authority and confirm that their chosen exchange or wallet provider operates lawfully in their jurisdiction.