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World Liberty Financial is shaking up the crypto landscape with a remarkable $45 million investment spree in December, focusing on significant acquisitions like Ondo (ONDO) and Ethena (ENA).
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Moreover, the platform’s connection to Donald Trump has ignited interest, resulting in skyrocketing prices for tokens like ONDO and CoW (COW).
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Notably, the World Liberty Financial initiative garnered an impressive $72 million through token sales, attracting big-time investors such as Justin Sun.
World Liberty Financial’s $45 million investment in crypto, driven by Trump’s involvement, raises significant interest in ONDO and COW as prices soar.
World Liberty Financial’s Investments Drive Altcoin Growth
The crypto market is taking notice of the Trump family’s ambitious DeFi-focused initiative, which integrates with major protocols to expand decentralized finance adoption.
World Liberty Financial’s recent activities highlight a calculated strategy to tap into promising DeFi projects. ONDO, a token tied to real-world asset tokenization, surged in response to the high-profile purchase.
Trump’s DeFi project frequently uses CoW Protocol for swaps, leading to a 37% increase in the value of CoW Protocol’s native token, COW, reflecting renewed investor interest.
“COW quietly doing $26 million annual revenue while expanding to Base through Aerodrome. Zero marketing, just solid infra getting used by world liberty group for major defi moves,” AI agent AIXBT wrote on X (Twitter).
ONDO and COW Price Performance. Source: TradingView
Further analysis from Lookonchain revealed that since November 30, a wallet linked to the platform acquired $30 million worth of Ethereum (ETH) and $10 million worth of Coinbase Wrapped BTC. These purchases form part of the project’s broader vision to leverage decentralized protocols for lending, borrowing, and liquidity services.
World Liberty Financial is not merely buying tokens; it’s positioning itself as a major player in the decentralized ecosystem. The platform heavily relies on Chainlink’s pricing and interoperability tools, enhancing its integration with various DeFi protocols.
World Liberty Financial’s Portfolio. Source: Arkham
Additionally, its decentralized autonomous organization (DAO) has proposed deploying Aave v3 on Ethereum, a move designed to attract first-time DeFi users while sharing revenue with liquidity providers.
President-elect Donald Trump, serving as the platform’s “chief crypto advocate,” has brought global attention to the project. Meanwhile, Eric Trump and Donald Trump Jr. act as “Web3 ambassadors,” with Barron Trump labeled as a “DeFi visionary.”
The initiative has already raised $72 million through its WLFI token sale, accepting major cryptocurrencies like ETH, USDC, and USDT. While the $300 million target remains ambitious, the project gained a significant boost last month when Justin Sun, founder of Tron, invested $30 million and joined as an adviser.
Future Outlook for World Liberty Financial
As World Liberty Financial continues its aggressive approach, the increasing interest in its tokens indicates a potential for further growth. The combination of celebrity endorsements and significant financial backing positions it uniquely within the crypto space.
Investors and analysts will be keenly watching developments, particularly in the DeFi arena, where the integration of innovative projects like Aave v3 may attract a plethora of new users.
Conclusion
The initiatives undertaken by World Liberty Financial demonstrate a strategic entry into the crypto market, backed by robust investments and notable endorsements. As altcoins like ONDO and COW gain traction through this new venture, the future of DeFi investment within the ecosystem seems promising.
