COINOTAG reported on March 14th that Michael Saylor, the founder of Strategy, recently unveiled the BMAX ETF on his personal social media channels. This groundbreaking ETF, formally known as the REX Bitcoin Corporate Treasury Convertible Bond ETF, aims to provide both retail investors and financial advisors with significant exposure to convertible bonds from firms integrating Bitcoin into their strategic frameworks. Notably, REX Shares, headed by CEO Greg King, is recognized for its innovative approach to exchange-traded products, particularly in the realm of alternative strategy ETFs and ETNs. This ETF marks a pivotal development in the fusion of cryptocurrency with traditional finance, officially launching on March 14, 2025. By facilitating investment in convertible bonds backed by companies embracing Bitcoin, BMAX strategically positions itself at the intersection of technological advancement and market opportunity.