Chiliz acquires OG Esports: The Chiliz Group has taken a 51% controlling stake in OG Esports, integrating the team into the Socios.com fan-token ecosystem to accelerate fan engagement, on-chain rewards, and token utility while OG founders shift focus to a new strategic project. (51 words)
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Major acquisition: Chiliz buys 51% of OG Esports to expand Web3 fan engagement.
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OG fan token jumped ~9% to $16.88 after the announcement; it reached an all-time high of $24.78 last week.
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OG token is the highest-cap fan token on Socios.com; market data referenced from CoinGecko (plain text).
Chiliz acquires OG Esports — 51% stake announced; learn what this means for the OG fan token and Web3 fans. Read latest details and market impact.
What happened when Chiliz acquired OG Esports?
Chiliz acquires OG Esports with a 51% controlling stake, bringing the Dota 2 legacy team into the Socios.com fan-token ecosystem. The acquisition aims to expand token utility, explore NFT ticketing and on-chain loyalty, and align OG’s competitive profile with new Web3 revenue and fan-engagement models.
How will the OG fan token be affected by the acquisition?
The OG fan token responded immediately: prices rose to $16.88, up nearly 9% on the day of the announcement, after an all-time high of $24.78 ahead of The International 2025. Chiliz plans to make Socios.com the exclusive platform for OG fan tokens and to explore token-based governance, NFT drops, on-chain loyalty, and potential buyback mechanisms.
📣 BREAKING NEWS: The Chiliz Group acquires @OGesports. pic.twitter.com/CTwCC4kZGd
— Chiliz – The Sports Blockchain (@Chiliz) September 16, 2025
The Chiliz Group — operator of the Socios.com fan token platform — announced the 51% acquisition on September 16, 2025. OG Esports, co-founded in 2015 by Johan “nOtail” Sundstein and Sébastien “Ceb” Debs, is the first team to win consecutive titles at The International (2018 and 2019) and has since expanded across multiple competitive titles.
Why did Chiliz target OG Esports?
Chiliz targeted OG for its legacy, large digitally native fanbase, and the token’s market strength. OG was the first esports organization to list a token on Socios.com in 2020. CoinGecko (plain text) data shows OG has the highest market cap among Socios fan tokens and was the first esports token to exceed a $100 million market capitalization.
Who will lead OG after the acquisition?
Xavier Oswald will assume the CEO role post-acquisition. Founders Johan “nOtail” Sundstein and Sébastien “Ceb” Debs will focus on a new strategic project to consolidate competitive operations and drive innovation at the intersection of esports and Web3, per the company press release.
Frequently Asked Questions
What does the acquisition mean for OG’s competitive future?
OG’s co-founders will shift to a strategic project to consolidate the team’s competitive foundation. Chiliz has stated the goal is to align competitive success with on-chain value for fans without changing the team’s legacy or brand.
How will fans benefit from the deal?
Fans can expect expanded token utility: token-based governance, NFT ticketing, exclusive drops, and on-chain loyalty rewards. Chiliz CEO Alex Dreyfus described plans to let community members shape the team’s journey.
Key Takeaways
- Acquisition detail: Chiliz buys 51% of OG Esports to scale Web3 fan engagement.
- Market reaction: OG token rose ~9% to $16.88; ATH was $24.78 earlier in 2025.
- Next steps: New CEO Xavier Oswald appointed; founders to pursue a new strategic project focused on competitive and Web3 innovation.
Conclusion
The Chiliz acquisition of OG Esports marks a major step for esports fan tokens and Web3 engagement. With Socios.com as the exclusive platform and OG’s token market strength, the deal aims to convert competitive success into on-chain value for fans. Watch for product rollouts in fan governance, NFT ticketing, and loyalty systems.
By COINOTAG — Published: 2025-09-16 — Updated: 2025-09-16
