Base App is Ending Creator Rewards: Trading-Focused Transformation
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Coinbase's “Everything App” Base App is shifting to a strategy fully focused on tradable assets by ending the Creator Rewards program and the Farcaster-supported social feed. The Creator Rewards program, launched in July, aimed to turn Ethereum layer 2 Base into a social ecosystem and distributed a total of 450 thousand dollars to 17 thousand creators over seven months, providing an average earnings of 26 dollars. In a statement from Base App's X account, Base creator Jesse Pollak emphasized that the app's sole focus should be trading.
Source: Base App
Details and End of Base App Creator Rewards Program
The program will end on Sunday, and final payments will be made on February 18. This decision marks Base App's move away from social features just two months after its official launch in December. Creator Rewards was designed to incentivize content creators, but the low average earnings (26 USD per person) show that social integration did not overshadow trading traffic. This pivot is a critical step in the maturation process of the Base ecosystem.
Program Performance: Analysis with Numbers
450,000 USD was distributed to 17,000 creators in seven months. Average earnings of 26 USD reveal that the program's mass appeal remained limited. Comparatively, earnings were higher in similar Web3 social programs (e.g., Friend.tech). These figures justify Base App's focus on financial tools rather than social features.
- Total creators: 17.000
- Total distribution: 450.000 USD
- Average earnings: 26 USD/creator
- Duration: July 2025 - February 2026
Jesse Pollak's Strategic Statement
Base's founder Jesse Pollak defended the direction change by saying, 'The app's sole focus needs to be trading.' Pollak's vision positions Base App as an ETH detailed analysis platform. The confession 'We are not the perfect client for Farcaster' predicts that users will turn to native clients like Warpcast.
Future of Farcaster and Creator Coins
The Farcaster social feed is being removed, but the Creator Coins program continues. These ERC-20 based tokens will remain integrated with Zora, protecting the creator economy. This distinction strengthens Base App's hybrid structure: Not social, tradable assets take center stage.
Coinbase Everything App Vision and Base-ETH Connection
The change aligns with Coinbase's vision of spot crypto, derivatives trading, stablecoins, and RWA tokenization. As an ETH Layer-2, Base increases ETH futures transactions volume. For the ETH ecosystem, Base App is becoming a liquidity hub.
Current ETH Market Analysis: Impact of Base Decision on ETH
Base's trading-focused transformation may support ETH demand. As of February 10, 2026, ETH: 2.092,73 USD (+%0,18). RSI 31,85 (oversold), downtrend continues. Supertrend bearish, EMA20: 2.416,78 USD.
| Supports | Level (USD) | Score | Distance | Sources |
|---|---|---|---|---|
| S1 | 1.747,80 | 70/100 ⭐ | -16,48% | Fibo 0.000, Donchian Lower |
| S2 | 1.917,08 | 69/100 ⭐ | -8,39% | ATR Lower, Fibo |
| Resistances | Level (USD) | Score | Distance | Sources |
|---|---|---|---|---|
| R1 | 2.147,59 | 75/100 ⭐ | +2,62% | R3, Prev Day High, Fibo |
| R2 | 2.575,36 | 73/100 ⭐ | +23,06% | Ichimoku Senkou B |
Base App's focus could test the R1 resistance by increasing ETH L2 TVL.