According to COINOTAG on December 14, Pudgy Penguins, a prominent NFT IP, will launch a brand activation on the Sphere in Las Vegas, signaling a strategic step into the physical consumer market.

The project’s animation is set to premiere on December 24 and run for several days, delivering multiple animated sequences to leverage the Sphere’s immersive display and maximize audience exposure.

Reportedly, the investment totals around $500,000, underscoring growing capital deployment toward experiential marketing within the NFT ecosystem.

This deployment highlights the convergence of digital collectibles with mainstream advertising, expanding cross-media visibility and potential brand equity for NFT franchises.