Solana Trading Goes Live on Morgan Stanley's E*TRADE at 0.5% Fee

Solana News

Solana (SOL) is now directly tradable inside one of the largest U.S. retail brokerages. Morgan Stanley has completed its rollout of spot crypto trading on E*TRADE, letting eligible clients buy, sell, and hold Solana alongside Bitcoin and Ethereum. The service runs through digital-asset infrastructure provider Zero Hash, which executes and custodies the trades via a linked account at a flat 0.5% fee. Clients can view their Solana holdings next to stocks and funds in a single dashboard, and the bank said wallet transfer functionality will arrive later this year. The launch marks one of the clearest institutional endorsements yet of Solana as a mainstream investable asset.

The E*TRADE debut caps a year of deliberate crypto expansion at Morgan Stanley, and Solana has featured prominently in those plans. The bank has filed for a spot Solana exchange-traded fund at what it described as market-low fees, alongside a parallel spot Ethereum ETF application. It first disclosed intentions to bring Bitcoin, Ethereum, and Solana to E*TRADE in September 2025, naming the three assets as its initial lineup. Positioning Solana next to the two largest cryptocurrencies in both its brokerage and its ETF pipeline signals that the firm treats SOL as a core holding rather than a speculative altcoin afterthought.

Underpinning the retail launch is a broader institutional buildout. Morgan Stanley has received conditional approval for a national trust bank charter, which would let it custody digital assets in-house, and it plans to migrate services to a dedicated entity, Morgan Stanley Digital Trust, once operational. The firm also introduced a money market fund for stablecoin issuers under the GENIUS Act, the U.S. federal stablecoin framework. Citing its own wealth-management survey, the bank said the top factor clients weigh when choosing a crypto platform is trust in an established institution — a bet that integration and safety matter more than novelty for prospective Solana investors.

Elsewhere in the Solana ecosystem, PUMP — the native token of Pump.fun, the network's largest memecoin automated market maker and launchpad — defied expectations of a sell-off around its first major token unlock. On-chain data shows the token climbed more than 30% over the five days spanning the July 12 cliff, reaching roughly $0.0018 by July 16 in a five-day winning streak. Rather than dumping newly liquid supply, recipients largely sat still: about 68% of wallets that received unlocked tokens still held their full allocation the day after distribution, while fewer than 17% had moved everything out.

The unlock itself was substantial. A scheduled release of 82.5 billion PUMP — worth an estimated $121 million to $135 million and equal to roughly 20% to 29% of circulating supply — had markets braced for heavy selling. On-chain records show 57.29 billion tokens, about $86 million, were distributed to 121 team and investor wallets on July 15. The muted selling likely reflects deep unrealized losses common in a prolonged bear market: private-sale investors acquired PUMP near $0.004, so the token now trades around 60% below its initial coin offering price and roughly 82% under its September 2025 all-time high near $0.0088.

Pump.fun's aggressive buyback-and-burn program has further discouraged holders from cashing out. On April 28, 2026, the platform burned roughly $370 million of repurchased PUMP — about 36% of circulating supply at the time — and cumulatively it has destroyed more than 41% of supply since launch. The catch is sustainability: the buybacks depend on platform revenue, which has slid from about $3.2 million per day in September 2025 to roughly $920,000 by mid-July 2026. A softer revenue base could throttle future buybacks, testing whether Solana's flagship launchpad can keep offsetting dilution as monthly linear vesting continues through 2029.

Our reading of COINOTAG's proprietary 42-indicator composite S/R scoring engine puts Solana (SOL) at $74.82 as of publication, down 2.34% on the day and pinned to a razor-thin support shelf. The engine rates the $74.75 support at 85/100 — its strongest — on a confluence of the S1 pivot, a resistance-turned-support flip, the 0.382 Fibonacci retracement, and a stochastic oversold read. Immediate resistance at $77.95 also scores 85/100, anchored by the 0.500 Fibonacci level and Ichimoku Senkou B. Derivatives lean crowded-long: open interest sits near $1.47 billion with a 3.06 long/short ratio (75.4% long) despite a near-flat 0.0003% funding rate, while the Fear & Greed Index reads 27 (Fear). A daily close below $71.84 would invalidate the bullish case; reclaiming $77.95 opens the path toward $81.94.