According to Reuters, the Agnelli family’s holding company rejected a crypto-backed bid exceeding €1 billion from Tether for Juventus, triggering a near-14% surge in JUVE.MI on Monday. Exor emphasized it has no intention to divest any Juventus stake, despite the premium to Friday’s close.

Analyst Martino De Ambroggi noted Juventus accounts for about 2% of Exor’s net assets based on last Friday’s market value. A sale could shrink Exor’s net debt by roughly €650 million to €1.6 billion, while Juventus has helped raise about €600 million in capital over six years.

The episode underscores crypto‘s growing role in mainstream sports finance and asset diversification, signaling potential for tokenized sponsorships and digital-asset strategies. Readers should monitor official disclosures for updates on any strategic shifts.