On October 27, COINOTAG reported a significant development in the cryptocurrency sponsorship arena, highlighting a new partnership between Coinbase and the NBA’s Golden State Warriors. This collaboration aims to bridge the sponsorship gap left by the sudden exit of FTX in 2022. Coinbase’s Chief Marketing Officer, Kate Rouch, emphasized the initiative’s impact, stating, “Our exclusive partnership with the Golden State Warriors provides fans with an easy and fun way to try it.” This agreement aligns with a broader trend of revitalization in crypto-related partnerships within U.S. sports, as evidenced by CoinGecko data indicating that the total sports sponsorships secured by cryptocurrency firms have tripled compared to previous years. Notably, the Golden State Warriors previously partnered with FTX, marking a $10 million agreement in December 2021, underscoring a dynamic shift in sports marketing within the crypto landscape.
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