House Foods Group Launches JPYC Giveaway With 1,000 JPYC for 100 Winners

House Foods Opens JPYC Wallet Giveaway

House Foods Group has opened a lottery campaign that will distribute the Japanese yen-pegged stablecoin JPYC to 100 winners, each set to receive 1,000 JPYC — equivalent to roughly 1,000 yen — through a smartphone digital wallet. The move puts a regulated stablecoin directly into the hands of mainstream Japanese consumers and extends a year-long retail push for the token beyond payments and points. Applications opened at 11:00 JST today, with the aggregate prize pool capped at 100,000 yen — modest by advertising standards, but technically meaningful for stablecoin adoption in Japan.

The campaign, branded the “JPYC Osusowake” (sharing) giveaway, runs from 11:00 JST on September 8 until 23:59 JST on September 27, 2026, per the company's official news release. To enter, applicants log in to the HashPort Wallet app from a dedicated campaign site, acquire an eligible digital token, and submit an entry; winners are drawn by lottery. Unlike hard assets such as gold, JPYC is an electronic-payment-instrument stablecoin engineered to track the yen one-to-one, so each prize functions as 1,000 yen of spendable digital cash rather than a volatile crypto position.

The distribution lands on fertile ground. In January 2026, HashPort Wallet introduced a gasless function that absorbs network fees on qualifying JPYC transactions, removing a key friction point for non-crypto users. In June, Sumitomo Mitsui Trust Club launched a service converting Diners Club and other card points into JPYC. In August, convenience-store operator Lawson ran a proof-of-concept linking JPYC settlement to POS registers at its Takanawa Gateway City store in Tokyo. House Foods' choice of the token as a prize asset rides that expanding utility curve — and, with the HashPort Wallet positioned as the renewed successor to the “EXPO2025 Digital Wallet,” it reuses infrastructure many Expo visitors already hold.

Expo SBT Holders Get 10x Odds

The headline perk is a tenfold boost to winning odds for holders of four character-themed SBTs that House Foods Group issued during Osaka-Kansai Expo campaigns: “Ringo Kid,” “Curry Uncle,” “Furuche-san,” and “Marony-chan.” An SBT — short for Soulbound Token — is a non-transferable digital certificate that cannot be sold, traded, or moved between wallets, functioning as permanent proof of participation rather than a tradable asset. The four tokens were distributed as digital participation credentials built on the group's food-character IP during the Expo period, and the new campaign repurposes them as a loyalty hook. The odds structure effectively rewards Expo participants, turning a one-off event giveaway into an ongoing engagement loop.

The entry flow reinforces that design. Applicants reach the campaign through the special site, sign in with HashPort Wallet, and secure one of the eligible SBTs before applying — a sequence that walks participants through the same wallet-and-token journey the Expo used. HashPort, which cooperated with the group on Expo-related initiatives, is again supplying the wallet infrastructure and technical support, giving the promotion an experienced technical backer.

House Foods Group frames the whole exercise as continuity: the campaign is intended to keep alive the digital touchpoints with consumers that the Expo created, rather than let them lapse once the event closed. Entries close at 23:59 JST on September 27, after which the draw decides the 100 recipients. Looking past the giveaway, the group says it will keep exploring digital wallets as a channel for new consumer contact and may apply digital technology to product campaigns, brand experiences, and food-related content. For a company whose core business is curry and household food products, the play is less about crypto than about retention — the SBTs act as wallet-resident loyalty markers that a conventional points card cannot replicate, a portable on-chain identity concept adjacent to experiments with blockchain domains. Readers tracking the market in real time can follow live spot and futures prices on Binance.

JPYC's Retail Test Beyond the Expo

The significance here is less the aggregate prize pool — 100,000 yen across 100 winners — than the template it establishes: a legacy consumer brand distributing a regulated stablecoin through a wallet its customers already hold. The company's own news release is the load-bearing primary source, confirming the 1,000 JPYC prize, the September 27 deadline, and the 10x odds for SBT holders, so none of the campaign's terms rest on secondhand reporting. As stablecoin infrastructure matures — from retail on-ramps popularized by brokers like Robinhood to stablecoin-native chains such as the Arc blockchain — COINOTAG expects more Japanese corporates to treat token distributions as routine marketing. The metric to watch: how many winners actually hold or spend their JPYC once the draw closes.