Machi Big Brother Promotes S3 Meme Coin Claiming Hyperliquid (HYPE) Dividend Payouts

Machi Big Brother Backs S3 Coin

Taiwanese-American entrepreneur Jeffrey Huang — better known to crypto Twitter as Machi Big Brother — spent Monday promoting a Solana meme coin called Season 3 (S3), pitching it directly at the crowd waiting for a Hyperliquid (HYPE) airdrop that the protocol has never actually scheduled. Huang claimed S3 pays HYPE dividends to holders, then followed up by asking whether those payouts should be counted as “sividends or hividends.” The token spiked early on Tuesday before giving back roughly three-quarters of the move within hours — a familiar pattern for promotional meme launches, where thin order books and slippage punish late buyers fastest. Huang framed the coin as a shortcut past the wait, borrowing the phrase “let’s dance” from trader Ansem, who had used the same line days earlier for a different token. He then distanced himself from the project, clarifying publicly that he is not the developer — a disclosure that matters given his history. In March, Huang suffered roughly $75 million in liquidations on the decentralized exchange’s perpetual contracts, and just days before the S3 push he pulled his $1 million offer on Friend.tech. The promotion lands at a moment when anticipation for a third Hyperliquid season has become one of the loudest altcoin narratives around the Hyperliquid ecosystem, even though the protocol itself has stayed silent on any such distribution. The episode shows how an influential trader can convert community expectations into immediate volume for a token he merely mentions — and how fast that volume evaporates once the promoter steps away. Huang disclosed no financial stake in S3, and no named developer has come forward to confirm the payout mechanics he described.

distanced himself from the projecthttps://x.com/machibigbrother/status/2096979955469148272

The Season Nobody Announced

Underneath the promotion sits a distribution Hyperliquid has never confirmed. The protocol ran two points phases before its Genesis Event — campaigns farmers label Season 1 and Season 2 — but it never used the word “season” in official documentation and never stated that points determined payouts, saying only that its criteria changed on a recurring basis. The Genesis Event released 310 million HYPE, roughly 31% of total supply, and no reward campaign has followed since. Expectations therefore rest on the treasury, where 388.88 million HYPE remains unminted and earmarked for future emissions and community rewards — a quirk of the protocol’s tokenomics that airdrop hunters read as a de facto third season. HYPE itself was trading near $84 as of Monday, after approaching record highs over the weekend — a rally our earlier coverage linked to Bitwise ETF buying. Against that backdrop, S3’s payout pitch borrows a mechanism that already works elsewhere: Raydium lets token creators claim a share of trading fees once liquidity reaches its main pools, and because the S3 launch pool is quoted in HYPE, those fees arrive in HYPE. The template is Anonymous Cat, a Solana coin quoted in Zcash that opened on August 30 and now carries a $95 million market cap; Zcash crossed $1,000 last week, with Ansem promoting that token as well. Notably, neither coin runs on the chain it borrows from — S3 sits on Solana, not HyperEVM. Liquidity is the weak point. The HYPE pool carries about three-quarters of all S3 trading, near $3.6 million in 24-hour volume, yet holds only $175,000 of depth, and liquidity across every pool combined sits near $500,000. Prices disagree between pools by more than 60%, meaning buyers are paying a premium for a claim that no verified team stands behind. Readers tracking the market in real time can follow live spot and futures prices on MEXC.

A Payout Claim, Not a Protocol

COINOTAG’s read is that S3 is less a token launch than a barometer of airdrop hunger. The only on-record documents here are Huang’s own posts on X — his earlier promotion and the “sividends or hividends” question — and they confirm marketing, not development; no verified team backs the payout claim. With 388.88 million HYPE still unminted and no distribution timetable, speculators are pricing an event the protocol has never announced. HYPE’s spot price slipped 5.0% over the past 24 hours, underlining how little protection airdrop narratives provide once momentum turns. Until Hyperliquid itself confirms a third season — or denies one — copycat tokens will keep monetizing the wait.

“sividends or hividends” questionhttps://x.com/machibigbrother/status/2097105035209691151?ref_src=twsrc%5Etfw