NVIDIA (NVDA) RTX 5090 Vanishes From US Store as Micro Center Flags 'Not Carried'

Flagship GPU Missing From the Storefront

NVIDIA's flagship consumer graphics card is no longer on sale through the company's own US storefront. On Friday, October 16, the RTX 5090 had disappeared from the purchasable listings on NVIDIA's official online store in the United States, and Micro Center, one of the country's largest PC component retailers, had switched the card's product status to “Not Carried.” The label describes how a retailer is handling the product, not a manufacturer's decision to end production, so it does not by itself confirm that the RTX 5090 is discontinued. NVIDIA's own RTX 5090 product page remained open on the company's website, although a live product page does not prove that sales or manufacturing are continuing. The company has made no announcement of a production halt or discontinuation, and neither status is officially confirmed. The shift was abrupt by storefront standards: the card could still be selected in NVIDIA's store a day earlier, and by Friday morning it was gone from the buy options entirely. Micro Center's status change carries its own weight, because “Not Carried” is the retailer's way of showing it no longer stocks or distributes the item, whatever the manufacturer intends. For a card that launched as the top of the RTX 50 stack and sold out repeatedly across US retail, the combined disappearance from the maker's own store and a major chain's catalog is the strongest retail evidence yet that supply has stopped moving, even as the company stays silent. A COINOTAG review of the listings on Friday found the same picture: no purchase path for the RTX 5090 on the US store, a flagged status at Micro Center, and no word from NVIDIA on whether the flagship's run is over.

An Unconfirmed Halt Claim From Oct 10

The discontinuation story began as an unverified claim rather than a company announcement. On October 10, a post circulating on X alleged that NVIDIA had ended production of the RTX 5090, and the rumor gained traction after the storefront listing vanished, but NVIDIA has not confirmed any of it. A second circulating assertion holds that the GB202 chip inside the RTX 5090 could be redirected toward professional-grade products, which would fit NVIDIA's heavier weighting toward data-center and workstation demand; like the halt claim, this is an allegation, not a confirmed production plan. Retail signals outside the United States point the same direction. Checks of Taiwan's major component channels showed the RTX 5090 pulled from listings, leaving buyers without ready stock, and NVIDIA's Taiwan official store listed no RTX 50 series graphics cards at all as of Friday. The card's scarcity was already extreme before this week: during earlier full sellouts across US retail, resale listings reportedly reached $9,500. The product page staying online cuts both ways, since it keeps specifications and support material reachable for existing owners, but its presence settles nothing about future supply. The pattern that matters is the split between confirmed and unconfirmed. Confirmed: the US store listing is gone, Micro Center flags the card as not carried, Taiwan channels have delisted it, and the product page stays up. Unconfirmed: production has ended, the GB202 is moving to professional lines, and any company statement on either. Until NVIDIA addresses the rumor directly, the only verifiable facts are the retail listings themselves.

Stock Quiet While the GPU Story Spreads

COINOTAG data shows NVDA shares barely moved while the GPU story spread, last trading at $218.42, up 0.44% over 24 hours within a $213.16 to $219.82 range, with the daily trend graded sideways. Momentum leans soft, with a daily RSI of 38.9 and a bearish MACD signal. Composite scoring puts the nearest resistance at $219.16, scored 93 out of 100, just above the last price, while support at $214.77 sits at 88 out of 100. A close above $219.16 clears the strongest barrier overhead; losing $214.77 would open a test of lower supports. The card decision itself, whichever way it lands, does not touch the data-center business that now drives NVIDIA's market cap.