Porsche Ends Web3 Project With 2,363 NFTs on Ethereum (ETH)

Porsche Winds Down Pioneers Circle

Porsche is winding down its Web3 program. On Friday, October 2, the official X account of the Pioneers Circle, the community formed by owners of the German automaker's 911 NFTs, announced that the project and the community itself will be discontinued. The 911 program was Porsche's entry into digital collectibles, built around the brand's most recognizable model. The tokens survive the decision: the account stated that the 911 collection stays with its owners and will continue to exist on the blockchain. The community's Discord server, where members ran day-to-day conversations, will stay reachable in a read-only state so past posts can be retrieved, and the account that carried the announcement will not receive active updates going forward. No wind-down timeline was offered beyond the announcement itself, which framed the step as a conclusion reached after several years of operation. Holders keep the assets and lose the club around them: the perks, channels and shared space that made the program more than a set of tokens. The message came from the community account rather than from a company press release. As of publication, no matching statement was visible on Porsche's own website, and the automaker's pages covering the 911 NFT and the Pioneers Circle were still live when we checked. That split matters. We treat the account's post as the operative announcement until the company states otherwise. The assets sit on Ethereum (ETH), a public ledger anyone can audit independently of the Ethereum price or of any corporate webpage, while the program's membership, communications and perks live off-chain and depend on decisions like the one posted on Friday.

2,363 Tokens and a Farewell Message

The 911 collection's on-chain footprint is the part that outlasts the announcement, because the tokens were not issued as entries on a company server but on a public chain. Issuance began in January 2023, when the collection was minted on the Ethereum blockchain and put up for sale on the marketplace OpenSea. The supply is fixed at 2,363, and the collection record lists 1,270 unique owners, a holder base roughly half the size of the supply. Both figures can be read straight from the public record, which means the tokens' history can be audited without relying on the program that issued them. Each token is an entry in a smart contract on Ethereum (ETH), so ownership persists as long as the network runs, whatever a brand decides to do with its website, its Discord or its social accounts. OpenSea remains the secondary venue where those tokens change hands, and the listing pages continue to show the collection even as the community program around it is retired. The farewell message told the project's story in its own terms. It described an effort that began as a search for new ways to connect the Porsche spirit with the digital world, and said the initiative had grown into something larger than a purely technical undertaking. Over the past several years, the statement said, the Pioneers Circle became a space for experiments, exchange and joint discovery, a global community held together by curiosity, creativity and passion at the point where innovation, culture and the Porsche brand meet. The authors closed by thanking everyone who took part. On what comes next, the message was brief: Porsche will continue to evolve, shaping the future while adapting to new opportunities in its own way.

The On-Chain Layer Outlasts the Program

The pullback also fits a wider pattern rather than standing alone. The launch itself fell short of plan: the collection was pitched on Ethereum (ETH) in January 2023 with 7,500 tokens priced at 0.911 ETH, roughly $1,400 each, but buyers minted only 1,909 before the automaker halted the sale early. Porsche cited no specific reason for the exit, which lands in a year of NFT and crypto closures. Nike shut its RTFKT digital sneaker studio in January 2025 and later sold it to an undisclosed buyer, Gemini closed the Nifty Gateway marketplace earlier this year, and more than 20 crypto projects shut down in the first quarter of 2026 as funding tightened and trading volumes cooled.

The wave of closures gained another entry the same day, from infrastructure rather than collectibles. Blast, an Ethereum layer 2 launched in early 2024 by Blur founder Tieshun "Pacman" Roquerre and backed by Paradigm, said in a post on X that it will shut down later this month because running costs now exceed the chain's revenue. The team set a soft deadline of October 26 for users to withdraw assets to Ethereum mainnet, after which transfers run only through the bridge contract. Roquerre added on X that he was disappointed the chain could not sustain itself. The BLAST token fell more than 32% on the announcement, leaving it down 99% from its 2024 peak, with total value locked on the network at roughly $32 million against a $2.2 billion high in June 2024.

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The team behind Blast added further detail in its own statement, which apologized to users and developers who had built on the chain and said safe asset withdrawal is the priority. Blast launched in November 2023 out of the Blur team after a $20 million funding round led by Paradigm and Standard Crypto, and drew close to 200,000 early-access participants while TVL passed $2 billion, topping $2.3 billion when the chain went live in February 2024, a newer reading than the $2.2 billion figure cited elsewhere in this report. The chain temporarily stopped producing blocks after Ethereum's Dencun upgrade in March 2024, and the June 2024 airdrop of $354 million in BLAST drew user complaints. The withdrawal grace period has been shortened to 24 hours, and withdrawals of assets staked through Lido are paused for roughly a week to process those first, while the team plans to publish detailed steps before the October 26 deadline.

The primary record for this story is the community account's own X post, and that post is unambiguous: the Pioneers Circle ends, the tokens continue on Ethereum. Ethereum secures its ledger through a proof of stake network, so a retired brand program does not switch the chain off; the owner list on each 911 token stands whether or not a company maintains a Discord. Building on the network continues elsewhere too, from infrastructure work to newer experiments such as the ZKAPI for private API payments launch. As for Porsche, the closing position on record is the one in the announcement: the company will keep evolving and adapting to new opportunities in its own way.