NEAR Protocol Launches NEAR Business Platform Supporting 35+ Blockchains

NEAR Business goes live for companies

NEAR Protocol put its corporate digital asset platform, NEAR Protocol (NEAR) Business, into live operation on Tuesday, October 20, moving the project beyond consumer applications and into company-grade treasury software. The launch is the first product of this kind from the team behind the Layer 1 blockchain protocol of the same name. The platform's premise is consolidation: digital assets held by a company are often scattered across several blockchains, and NEAR Business pulls them into a single dashboard where finance teams run their daily operations. In practice, a foundation holding reserves on Ethereum, paying a contractor in stablecoins on another network and managing payroll would previously juggle separate tools for each task. The supported operations cover salary payments to employees, settlements with vendors, exchanges between assets and the allocation of funds across accounts. Network coverage runs past 35 blockchains, including Bitcoin, Ethereum, Solana and XRP, along with Base, Arbitrum, Cardano and Dogecoin. Control settings sit inside the same interface. A company decides internally which employees hold approval rights over transactions, and those rights can be scoped by role, so a finance lead can authorize large transfers while junior staff prepare them. Batch payments let a company push funds to multiple recipients in one step rather than processing each transfer separately. Every transaction is signed through a hardware wallet, and the platform shipped with Ledger integration at launch; the same device category also includes options such as the Tangem Mobile Wallet. For a corporate treasury desk, the pitch is that routine digital asset work happens inside one governed system instead of across ad hoc wallets and manual processes.

Pricing undercuts enterprise custody

Confidentiality carries the heaviest load in the design. On a public blockchain, an explorer reveals any wallet's balance and full transaction history, which means a company paying salaries or supplier invoices in digital assets exposes sensitive financial data to anyone who looks. NEAR Protocol (NEAR) Business keeps that information away from general market participants while auditors, board members and other parties granted rights can still review the complete record. The company puts it this way: “Confidentiality is not about hiding a company’s operations, it is about controlling who can view that information.” That control, rather than the ledger itself, becomes the audit surface for enterprise clients. Cost is the second plank. Some enterprise custody platforms charge upwards of $18,000 a year and take weeks for contracting and setup. NEAR Business charges no signup fee, no monthly subscription and no per-user fee. Swaps between assets carry a 0.35% fee, and the platform covers network fees for the first 1,000 transactions each month before standard rates apply. For a company settling hundreds of payments a month, the difference compounds quickly. The intended client base runs from blockchain foundations and digital asset treasury management firms to investment funds, family offices and web3 companies. Those categories overlap with the entities that already hold treasury digital assets and face the same disclosure exposure. Access is currently by invitation for a small group of companies, with broader enrollment planned and further terms undisclosed. The commercial push lands on an already active consumer base, where NEAR Intents cross-chain swap volume topped $130 million in a single 24-hour window. Markets responded to the launch. NEAR Protocol (NEAR), the protocol's governance token, rose more than 10% over the 24 hours following the announcement, recovering the more than 6% it had shed the day before.

From consumer protocol to enterprise infrastructure

The launch widens NEAR's commercial surface from consumer services into enterprise financial infrastructure, and the token's reaction suggests the market read it the same way. Institutional flows were building before the announcement: Bitwise's NEAR ETF has taken $80 million in net inflows over three straight weeks. Our live monitoring shows NEAR up 3.1% over the last 24 hours as of Thursday, a calmer pace after the initial surge. Whether the recovered range holds is now the chart question, and our NEAR technical analysis page tracks the relevant support and resistance levels.